Posts by Cole Windler
Evolved Messaging? Principles of marketing that will never change
Principles of marketing run parallel to every other advancement that has come from the hearts and minds of humanity. Think about it. What does each and every progression do for us? Let’s take travel, for instance. By land, sea and air—and in that order—we have found a way to get to every corner (if a…
Read MoreBuzzwords: What are we really trying to say?
Buzzwords. What do they do? Why, when working in almost any industry, do they fly out of mouths onto Zoom calls and off our fingers into the emails and instant messages to clients and colleagues?? What is the most effective form of communication in the corporate world? How do we make the clearest impact? Closing…
Read MoreSecure Website Hosting Done Well: We Have That
If you’re going to build a website that contains any category of private information, you simply have to have secure website hosting services. But keep in mind, not all website hosting services are created equal. The Firewall This term bounces around frequently in popular culture, and is a tech term even the uninitiated have probably…
Read MoreCultivating Culture: 4 Fundamentals to Building a Better Workplace
Cultivating culture within any company is essential to its long term viability. Creating a work environment where your teams feel they can flourish, where they are valued—and they know it—makes for an engine that is innovative, adaptable and productive; but what do we build it with? What are the essential parts? How do we maintain…
Read MoreGenuine Messaging: Why Yours is the Only Story You Should Tell
I sit at the back of our office, in a windowless office with a very thick door. The walls are a bit thin, but with the right white noise app or the monotone of an academic lecture, I manage to stay the course, so to speak. Some may want the big window, the sunlight, some…
Read MorePSSST…! Your digital marketing strategy can’t be to do nothing.
A digital marketing strategy is largely—if not wholly—dependent on the social, political and economic climate you are wanting to explore and in the long run capitalize upon. The year 2020 has been a hectic time for any market. We’ve faced shortages in food distribution and medical supplies. We’ve experienced an immense oil surplus and a…
Read MoreNah, you don’t need a great website.
Nah, you don’t need a great website. It’s not important. It’s extra. It is just one more thing to go wrong in your day—just another thing you will have to fix down the road. Probably more trouble than it’s worth. What pathways, what access, what new organic opportunities could it offer that you can’t get…
Read MoreSummer Reading List: New Books for Recruiters to Read in 2020
As we all begin to transition back into professional lives that resemble either a pre-pandemic office model or a new productive remote option, educating one’s self is not dependent upon location. Here are just a few newly-released books for recruiters we recommend to read in 2020 to enhance your working knowledge of the recruiting space. …
Read MoreWe Remember: A Memorial Day Message from Recruiters Websites
Growing up, there was a row of pictures in my grandma’s hutch. They were all photographs of each of my four uncles in uniform. Every one of them served in the military, spread out over three wars. Thankfully, they all made it home and I got to know them in later years. We all have…
Read MoreHitting 3 Birds with One Stone: Effective Marketing through Blogs
Hi. I’m Cole and this is a blog about blogs. I work for Recruiter’s Websites. I’m a copywriter. I write about recruiting, marketing, the state of the world today. I talk to you directly through this blog. A recent Hubspot Marketing Report found that 60 percent of those surveyed read blogs. That is a lot…
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