How to Make Your Marketing Work Harder for You

make your marketing work harder

We know that times are tough, but that doesn’t mean you can’t achieve efficient growth and boost your sales. In fact, in the face of a challenging economy, it’s even more important to make your marketing work harder for you. To do so, you and your team need to be hyper-targeted and personalize our efforts.…

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Optimizing YouTube Videos for Search

Optimize your YouTube Videos for search

Nothing stings more than pouring hours of work into creating a YouTube video for your recruiting firm only to see it flop with poor search rankings and low view numbers. Assuming you’re creating relevant and interesting content, there are a few tips out there for optimizing YouTube videos for search, and we’ve gathered eight of…

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9 Paid Media Mistakes to Avoid

We’ve gathered nine potential paid media mistakes to avoid when setting up digital ads for your recruiting firm.

Remember the good old days when paid media was easy? You chose your keywords, set your bids, drafted your ad copy and tweaked as needed. But somewhere over the years, paid advertising platforms have become more and more complex, leaving more room for potentially costly errors. We’ve gathered nine potential paid media mistakes to avoid…

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8 Signs It’s Time to Redesign Your Website

The reasons for a website redesign vary from one recruiting firm to the next, but the desire for higher conversion rates remain the same

The reality of having a website is that once enough time passes, you have to redesign that website. It doesn’t matter how much time or money you originally spent on your site, a redesign is inevitable. Design trends change, companies change hands, new lines of business become popular. The reasons for undertaking website redesign vary…

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Optimizing Your Site for Voice Search

Voice search is becoming more popular, but recruiting websites could be doing more to optimize for searches from voice users.

“Hey Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but recruiting websites could be doing more to optimize for searches from voice users.  …

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Complete your branding: Update social when you launch a new website

You went through the hard work of creating a new website, but now it's time to update your social media branding to match your new site.

You went through the hard work of creating a new website, perfecting each line of copy and every single image. It’s now time to launch this site to the public, and see those leads flood in! But wait, have you updated your social media branding to match your new site? Chances are, the answer is…

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5 LinkedIn Strategies to Boost Your SEO

Your LinkedIn page can be a valuable ally to your overall website SEO. Here are five ways the two can work together to maximize your efforts.

Social media channels such as LinkedIn can positively impact your website’s SEO performance and boost your Google search rank, yet many recruiters silo SEO and LinkedIn or other social media marketing instead of seeing them as two parts of the same holistic ecosystem. Your LinkedIn page can be a valuable ally to your overall SEO.…

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When Social Media Fails, a Website Prevails

When Facebook went down, were connections able to find you online? Having a website for your recruiting firm has never been more necessary.

On October 4, 2021, time stood still.  Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…

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What is a Lead Magnet?

You might have heard of a “lead magnet,” but what makes a good lead magnet, and how can you use them to your recruiting firm’s advantage? 

You might have heard of a “lead magnet,” or you may have clicked on one without realizing what it was. But what makes a good lead magnet, and how can you use them to your firm’s advantage?  What is a Lead Magnet? A lead magnet compels visitors to visit your site to exchange information, like…

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Personal Branding with Adam Conrad

Personal branding is a buzzword that’s hot right now. But what is it, and why is it important for recruiters to brand themselves?

Personal branding is a buzzword that’s hot right now. You see it all over LinkedIn, you hear about it in webinars, you read about it in newsletters. But what is personal branding, and why is it important for recruiters to brand themselves as individuals? What is Personal Branding? Personal branding is the conscious and intentional…

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