Posts by Sam Prost
Marketing Tax Deductions for Recruiters
As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertise your services all…
Read More9 Paid Media Mistakes to Avoid
Remember the good old days when paid media was easy? You chose your keywords, set your bids, drafted your ad copy and tweaked as needed. But somewhere over the years, paid advertising platforms have become more and more complex, leaving more room for potentially costly errors. We’ve gathered nine potential paid media mistakes to avoid…
Read More8 Signs It’s Time to Redesign Your Website
The reality of having a website is that once enough time passes, you have to redesign that website. It doesn’t matter how much time or money you originally spent on your site, a redesign is inevitable. Design trends change, companies change hands, new lines of business become popular. The reasons for undertaking website redesign vary…
Read MoreOptimizing Your Site for Voice Search
“Hey Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but recruiting websites could be doing more to optimize for searches from voice users. …
Read MoreComplete your branding: Update social when you launch a new website
You went through the hard work of creating a new website, perfecting each line of copy and every single image. It’s now time to launch this site to the public, and see those leads flood in! But wait, have you updated your social media branding to match your new site? Chances are, the answer is…
Read More5 LinkedIn Strategies to Boost Your SEO
Social media channels such as LinkedIn can positively impact your website’s SEO performance and boost your Google search rank, yet many recruiters silo SEO and LinkedIn or other social media marketing instead of seeing them as two parts of the same holistic ecosystem. Your LinkedIn page can be a valuable ally to your overall SEO.…
Read MoreWhen Social Media Fails, a Website Prevails
On October 4, 2021, time stood still. Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…
Read MoreWhat is a Lead Magnet?
You might have heard of a “lead magnet,” or you may have clicked on one without realizing what it was. But what makes a good lead magnet, and how can you use them to your firm’s advantage? What is a Lead Magnet? A lead magnet compels visitors to visit your site to exchange information, like…
Read MorePersonal Branding with Adam Conrad
Personal branding is a buzzword that’s hot right now. You see it all over LinkedIn, you hear about it in webinars, you read about it in newsletters. But what is personal branding, and why is it important for recruiters to brand themselves as individuals? What is Personal Branding? Personal branding is the conscious and intentional…
Read MoreLinkedIn vs Facebook: Targeting for Recruiters
In your mind, you can picture who you want to see your social media ad, but you may not be quite sure how to target them. Fine-tuning your ability to place your message in front of the right audience when they’re motivated to act is as important as the content you’re sharing. Create the ideal…
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