What is a Lead Magnet?

You might have heard of a “lead magnet,” but what makes a good lead magnet, and how can you use them to your recruiting firm’s advantage? 

You might have heard of a “lead magnet,” or you may have clicked on one without realizing what it was. But what makes a good lead magnet, and how can you use them to your firm’s advantage?  What is a Lead Magnet? A lead magnet compels visitors to visit your site to exchange information, like…

Read More

Personal Branding with Adam Conrad

Personal branding is a buzzword that’s hot right now. But what is it, and why is it important for recruiters to brand themselves?

Personal branding is a buzzword that’s hot right now. You see it all over LinkedIn, you hear about it in webinars, you read about it in newsletters. But what is personal branding, and why is it important for recruiters to brand themselves as individuals? What is Personal Branding? Personal branding is the conscious and intentional…

Read More

LinkedIn vs Facebook: Targeting for Recruiters

In your mind, you can picture who you want to see your social media ad, but you may not be quite sure how to target them. Fine-tuning your ability to place your message in front of the right audience when they’re motivated to act is as important as the content you’re sharing. Create the ideal…

Read More

Benefits of Blogging for Recruiters

Blogging for recruiters is an inexpensive way to enhance inbound marketing efforts and attract more potential clients and candidates.

Blogging is an inexpensive way for recruiters to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients and candidates. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies…

Read More

Web Design vs Web Development: What’s the Difference?

Web design vs web development, what’s the difference? We break down these two positions because it's important to understand the difference.

Web design vs web development, what’s the difference? Both terms tend to become interchangeable when describing the website building process, but they are definitely not the same thing. While there are some firms, like ourselves, that have designers who can develop and developers who can design, that isn’t always the case, so it’s important to…

Read More

How to Create a Website Google Loves

Creating a recruiting firm website that Google loves takes a little bit of work, but the results are worth the effort.

What’s the point of having a website if Google doesn’t love it? After all, Google is consistently the number one search engine across the globe, and research shows that roughly 70 percent of all job hunts start with a Google search. Why shouldn’t your firm show up in the top results? Creating a website that…

Read More

Summer Reading List: 6 New Books for Recruiters to Read in 2021

We've gathered a handful of new books for recruiters we recommend to read in 2021 to enhance your working knowledge of the recruiting space.

As we transition back into professional lives that resemble either a pre-pandemic office model or a new productive remote option, educating yourself on the upcoming and changing industry ahead is a must. Here are a handful of newly-released books for recruiters we recommend to read in 2021 to enhance your working knowledge of the recruiting…

Read More

What are Recruiting Chatbots, and Should I Have One?

Recruiting chatbots assist recruiters by replicating many of the basic communication tasks recruiters are typically responsible for.

Ever since humans learned about the phrase ‘artificial intelligence,’ there’s been a fear that, eventually, these robots will take over everyone’s jobs. Though many industries have already adopted AI-backed automation, it is now creeping into the recruiting world. Recruiting is such a personal industry, how could this be? Like any tool, recruiting chatbots are meant…

Read More

How Recruiter Website SEO Can Grow Your Firm

In a crowded market, recruiters must do anything they can to stay one step ahead of the rest. Here are 10 recruiter website SEO tips.

Each month, Google processes more than 300 million job-related searches. Based on that statistic alone, recruiters can no longer ignore the power of search engine optimization (SEO). When done properly, recruiter website SEO can bring many benefits to any recruiting business, such as advancing your online visibility, improving your rankings and increasing the quality and…

Read More