Apple’s New 30% Service Charge: How Recruiters Can Boost Posts without Spending More

Apple's New 30% Service Charge: How Recruiters Can Boost Posts without Spending More

If your recruiting or staffing firm boosts posts on Facebook and Instagram, you need to be aware of recent changes in Apple’s policies. In February, Apple extended its 30 percent service charge to apply to boosted posts in the Facebook and Instagram iOS apps, meaning advertisers now could see additional fees. However, there are ways…

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How Will Generative AI Impact SEO?

How Will Generative AI Impact SEO?

When ChatGPT burst onto the scene in November 2022, it was hailed as a potential game-changer in the world of SEO. However, despite the initial hype, the impact of generative AI on search engine optimization has been relatively modest thus far. While there are certainly ways in which generative AI is poised to shape the…

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SMART Goals for Recruiters in 2024: A Strategic Approach

SMART Goals for Recruiters in 2024: A Strategic Approach

In recruiting, the need for clarity and focus is more crucial than ever. As recruiters navigate the complexities of the talent landscape in 2024, the strategic imperative of setting SMART goals gains significant importance.  The Power of Three: Doing Less Accomplishes More  Spreading goals thin across various aspects can impede genuine progress. Recruiters, accustomed to…

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New AI Features from LinkedIn Make Connecting Easier

People using new LinkedIn AI features on their phones

In a bid to enhance the networking experience for its users, LinkedIn has unveiled a suite of new AI-powered features. These updates couldn’t come at a more opportune time, as professionals around the globe are re-evaluating their career trajectories and seeking ways to expand their networks.  The latest features leverage artificial intelligence to streamline various…

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Mastering the “Helpful Content” SEO Google Update: The Art of Content Maintenance for Recruiters

Mastering the "Helpful Content" SEO Google Update

The recent “Helpful Content” SEO Google update sent ripples through the digital marketing landscape, leaving many businesses scrambling to adapt. Amidst the chaos, numerous suggestions and predictions flooded the online sphere, some helpful; others, not so much.   However, one simple and effective strategy stands out for smart recruiters looking to ride the wave of this…

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Unpacking the Role of Hashtags on LinkedIn: Are They Still Essential?

Unpacking the Role of Hashtags on LinkedIn: Are They Still Essential?

LinkedIn, the professional networking platform, has undergone significant changes in recent years, particularly in how it treats hashtags. The question on many users’ minds is, do you still need to use hashtags on LinkedIn for effective post visibility?  Evolution of Hashtags on LinkedIn  In the not-so-distant past, LinkedIn didn’t support hashtags at all. This changed…

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Three Ways Top Billers Use Digital Marketing to Drive Inbound Sales Leads

Three Ways Top Billers Use Digital Marketing to Drive Inbound Sales Leads

Trying to stay at the top of your recruiting game requires excellent interpersonal skills and a savvy approach to leveraging digital marketing. Top billers, those recruiting pros who consistently outperform their peers, understand the power of digital marketing in driving inbound sales leads.   We’ve gathered three key strategies that set top billers apart and help…

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Why You Should Fire Yourself: The Secret to a Great Recruiting Website

Why You Should Fire Yourself: The Secret to a Great Recruiting Website

Your website is more than just a digital business card; it’s your most powerful tool for attracting clients and candidates alike while establishing your agency as a force to be reckoned with. Unfortunately, despite its critical role, many recruiting professionals inadvertently hinder the success of their website.   We’re going to discuss a somewhat counterintuitive concept:…

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Unleashing the Power of Digital Marketing for Recruiting Firms

Unleashing the Power of Digital Marketing for Recruiting Firms

These days, digital marketing has become the cornerstone of success for businesses across all industries. Recruiting firms are no exception. The digital landscape offers a vast playground for reaching and engaging clients and candidates.   Let’s explore the pivotal role of digital marketing for recruiters, highlight its importance through real-world examples and unveil how embracing digital…

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Mobile recruiting: How to design a mobile-friendly website for today’s job seekers

Mobile Recruiting website visitors

Mobile devices have become integral to our daily lives as we coast through this (fairly) new millennium. People rely on smartphones and tablets for various activities, including job searching and, as a result, mobile recruiting has become a critical aspect of talent acquisition.   To attract and engage top talent, recruiters must ensure that their company’s…

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