9 Paid Media Mistakes to Avoid

We’ve gathered nine potential paid media mistakes to avoid when setting up digital ads for your recruiting firm.

Remember the good old days when paid media was easy? You chose your keywords, set your bids, drafted your ad copy and tweaked as needed. But somewhere over the years, paid advertising platforms have become more and more complex, leaving more room for potentially costly errors. We’ve gathered nine potential paid media mistakes to avoid…

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8 Signs It’s Time to Redesign Your Website

The reasons for a website redesign vary from one recruiting firm to the next, but the desire for higher conversion rates remain the same

The reality of having a website is that once enough time passes, you have to redesign that website. It doesn’t matter how much time or money you originally spent on your site, a redesign is inevitable. Design trends change, companies change hands, new lines of business become popular. The reasons for undertaking website redesign vary…

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Optimizing Your Site for Voice Search

Voice search is becoming more popular, but recruiting websites could be doing more to optimize for searches from voice users.

“Hey Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but recruiting websites could be doing more to optimize for searches from voice users.  …

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5 LinkedIn Strategies to Boost Your SEO

Your LinkedIn page can be a valuable ally to your overall website SEO. Here are five ways the two can work together to maximize your efforts.

Social media channels such as LinkedIn can positively impact your website’s SEO performance and boost your Google search rank, yet many recruiters silo SEO and LinkedIn or other social media marketing instead of seeing them as two parts of the same holistic ecosystem. Your LinkedIn page can be a valuable ally to your overall SEO.…

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When Social Media Fails, a Website Prevails

When Facebook went down, were connections able to find you online? Having a website for your recruiting firm has never been more necessary.

On October 4, 2021, time stood still.  Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…

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What is a Lead Magnet?

You might have heard of a “lead magnet,” but what makes a good lead magnet, and how can you use them to your recruiting firm’s advantage? 

You might have heard of a “lead magnet,” or you may have clicked on one without realizing what it was. But what makes a good lead magnet, and how can you use them to your firm’s advantage?  What is a Lead Magnet? A lead magnet compels visitors to visit your site to exchange information, like…

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Personal Branding with Adam Conrad

Personal branding is a buzzword that’s hot right now. But what is it, and why is it important for recruiters to brand themselves?

Personal branding is a buzzword that’s hot right now. You see it all over LinkedIn, you hear about it in webinars, you read about it in newsletters. But what is personal branding, and why is it important for recruiters to brand themselves as individuals? What is Personal Branding? Personal branding is the conscious and intentional…

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LinkedIn vs Facebook: Targeting for Recruiters

In your mind, you can picture who you want to see your social media ad, but you may not be quite sure how to target them. Fine-tuning your ability to place your message in front of the right audience when they’re motivated to act is as important as the content you’re sharing. Create the ideal…

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Benefits of Blogging for Recruiters

Blogging for recruiters is an inexpensive way to enhance inbound marketing efforts and attract more potential clients and candidates.

Blogging is an inexpensive way for recruiters to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients and candidates. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies…

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