Posts by Samantha Prost
The Impact of Continuous Scrolling and Google Gemini AI on SEO
We talk about search engine optimization (SEO) constantly, and as AI tech continues to integrate itself into our search engines, it’s essential to explore how these trends and technologies are shaping how websites are optimized for search engines. One such trend is continuous scrolling, which has become increasingly prevalent in web design. Additionally, the emergence…
Read MoreHow to Maximize Placements with Silver Medalist Candidates
Overlooking the potential of second-place candidates could mean missing out on top-tier talent. These individuals, though not selected for a role, often come very close and are well worth nurturing for future opportunities. Let’s investigate the benefits of staying connected with these candidates and how it can give recruiters a significant advantage in filling future…
Read More10 Ways to Maximize Your Website for Employer Leads
A high-performing website is a powerful asset for recruitment firms looking to attract employer leads and stand out in a competitive market. Your website serves as the digital face of your firm, making a lasting impression on potential clients. However, simply having a website is not enough; maximizing its potential to convert visitors into employer…
Read MoreAre You Using Your Recruiting Website Wrong?
The role of a recruiting website extends beyond being a mere repository for candidate applications. While it’s undoubtedly crucial for attracting top-tier talent, an effective recruiting website can be a potent tool for business development. Let’s explore why your recruiting website might be underutilized if it’s solely focused on candidate generation. The Evolution of Recruiting…
Read MoreApple’s New 30% Service Charge: How Recruiters Can Boost Posts without Spending More
If your recruiting or staffing firm boosts posts on Facebook and Instagram, you need to be aware of recent changes in Apple’s policies. In February, Apple extended its 30 percent service charge to apply to boosted posts in the Facebook and Instagram iOS apps, meaning advertisers now could see additional fees. However, there are ways…
Read MoreHow Will Generative AI Impact SEO?
When ChatGPT burst onto the scene in November 2022, it was hailed as a potential game-changer in the world of SEO. However, despite the initial hype, the impact of generative AI on search engine optimization has been relatively modest thus far. While there are certainly ways in which generative AI is poised to shape the…
Read MoreSMART Goals for Recruiters in 2024: A Strategic Approach
In recruiting, the need for clarity and focus is more crucial than ever. As recruiters navigate the complexities of the talent landscape in 2024, the strategic imperative of setting SMART goals gains significant importance. The Power of Three: Doing Less Accomplishes More Spreading goals thin across various aspects can impede genuine progress. Recruiters, accustomed to…
Read MoreNew AI Features from LinkedIn Make Connecting Easier
In a bid to enhance the networking experience for its users, LinkedIn has unveiled a suite of new AI-powered features. These updates couldn’t come at a more opportune time, as professionals around the globe are re-evaluating their career trajectories and seeking ways to expand their networks. The latest features leverage artificial intelligence to streamline various…
Read MoreMastering the “Helpful Content” SEO Google Update: The Art of Content Maintenance for Recruiters
The recent “Helpful Content” SEO Google update sent ripples through the digital marketing landscape, leaving many businesses scrambling to adapt. Amidst the chaos, numerous suggestions and predictions flooded the online sphere, some helpful; others, not so much. However, one simple and effective strategy stands out for smart recruiters looking to ride the wave of this…
Read MoreUnpacking the Role of Hashtags on LinkedIn: Are They Still Essential?
LinkedIn, the professional networking platform, has undergone significant changes in recent years, particularly in how it treats hashtags. The question on many users’ minds is, do you still need to use hashtags on LinkedIn for effective post visibility? Evolution of Hashtags on LinkedIn In the not-so-distant past, LinkedIn didn’t support hashtags at all. This changed…
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