Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update

Are you ready for Mobilegeddon? Google is releasing the mobile friendly update on April 21st. Here is what you need to know.

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The Google Mobile Friendly Update launches tomorrow, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon.” We first learned of Google’s plan to release a new algorithm designed to reward mobile-friendly web pages back in February. It’s unprecedented for Google to pre-announce a big algorithmic change like this, but Google did so in order to give publishers ample time to make their web sites mobile friendly.

The mobile friendly update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. Below you will find a list of common questions and concerns that have been answered over the past two-months around this algorithm.


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