A New Look for a Worthy Cause

MRINetwork and Recruiters Websites have a history—we’re a preferred vendor with a five-year relationship. When it came time to update the website for the organization’s foundation, MRICharitable, we wanted to lend a hand in creating a truly impressive site, with improved functionality and an updated look.

The Foundation is all about helping children. Fundraising efforts primarily benefit Shriner’s Hospital for Children, which provides care to children with burn injuries, neuromusculoskeletal conditions, and other special healthcare needs. Those efforts include raising money and providing fundraising opportunities to the MRINetwork and the MRINetwork Disaster Relief Fund.

We did more than just update the images and color scheme. We took an entirely new approach with the site’s goals. A major priority was improving the navigation to the donation center, as MRICharitable exists to bring in funding for worthy causes close to the hearts of recruiters. 

We also wanted to help tell the MRICharitable story. Some of that was achieved by updating the site’s overall look and feel, but we also added more distinction between the News and Events items. Now, visitors looking for updates on MRICharitable’s giving can find them, and those looking to participate can find live events more easily.

When we updated the website for MRICharitable, it was a great opportunity for us to help elevate their Foundation’s online presence and hopefully expand their audience. It goes to the core of what we do as a company.

At Recruiters Websites, we believe in building up our clients. Through storytelling, we bring out the human element behind every business we work with and forge connections with new and existing clients. Updated graphics and fresh color schemes are just the beginning of how we can invigorate a website. We work with our clients to determine their goals, so the site can drive real conversations and spark interest with new leads. Interested in learning more about how we can help you? Contact us today.

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Marybeth Niederkorn

Marybeth Niederkorn is lead copywriter and SEO expert for Recruiters Websites. She lives and breathes writing, and brings her background in journalism and creative writing to every project.

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