If your recruiting or staffing firm boosts posts on Facebook and Instagram, you need to be aware of recent changes in Apple's policies. In February, Apple extended its 30 percent service charge to apply to boosted posts in the Facebook and Instagram iOS apps, meaning advertisers now could see additional fees. However, there are ways to avoid these fees and continue promoting your content effectively. 

What does this mean for recruiters? 

Starting in February 2024, advertisers will be charged a 30 percent fee when boosting posts in the Facebook and Instagram iOS apps on Apple mobile devices. This change is a result of Apple's 2022 App Store update, which extended its typical 30 percent cut of digital purchases to apply to boosted posts as well. 

How can recruiters avoid this fee? 

One way to avoid this fee is to manage your ads through Facebook Ads Manager instead of using the “Boosted Post” option in the app. While the Boosted Post feature is convenient, it comes with limitations, including the inability to target specific audiences, make edits to your ad content, or track the performance of your ads effectively. By using Ads Manager, you can create more targeted campaigns, track your ad performance more accurately—and avoid the extra fees associated with the Apple tax.  

Meta also suggests that advertisers can still purchase boosts from Instagram's and Facebook's websites (rather than the app) on desktop or mobile to circumvent the Apple fee. By doing so, advertisers can avoid the 30 percent service charge that Apple is passing on to iOS users. 

“We are required to either comply with Apple’s guidelines, or remove boosted posts from our apps,” Meta explains. “We do not want to remove the ability to boost posts, as this would hurt small businesses by making the feature less discoverable and potentially deprive them of a valuable way to promote their business.” 

Additionally, advertisers boosting posts through the Meta iOS apps will now need to add prepaid funds and pay for them before their boosted posts are published. Meta will charge an extra 30 percent to cover Apple's transaction fee for preloading funds in iOS. This new payment process will roll out in the U.S. first. 

As a leading provider of digital marketing solutions for the recruiting and staffing industry, Recruiters Websites understands the complexities of advertising on social media platforms. We can help you create effective ad campaigns that reach your target audience. When you partner with Recruiters Websites, you can ensure that your advertising efforts are optimized for success and that you're getting the most out of your advertising budget. 

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While the new Apple service charge presents a challenge for recruiters looking to boost their posts on Facebook and Instagram, there are still ways to navigate this change effectively. By using alternative platforms and payment methods, recruiters can continue to promote their content and reach their clients or candidates without incurring additional fees. Contact Recruiters Websites today to learn more about how you can make the most of your social media advertising efforts!