Applicant Tracking System Integration
It’s 2016, Puppy, Monkey, Baby happened, and like it or not, technology continues to drive the way the recruiting industry does business. Websites were once viewed simply as an online brochure. However, they now function as an essential resource, connecting you with prospective clients and candidates. It is a place to gain industry knowledge and efficiently apply to positions. It’s also a direct avenue to interact with their search partners. With the evolution of recruiting websites, Applicant Tracking Systems (ATS), such as PCRecruiter, BullHorn, CATS, and AKKEN have become more refined and robust and offer new ways to integrate with your website. This is a very valuable resource. These applicant tracking system integrations streamline the open-search posting process. They also simplify candidate entry into the database; consequently, giving your team more time to focus on making phone calls and completing other important tasks.
These standard website integrations rely on technology like iFrames, feeds, or branded pages hosted elsewhere to provide these features to their clients. Unfortunately, there are a few downsides to those approaches. The most noticeable are the appearance and design. Your firm doesn’t have a choice in the way that iFrame looks or operates! Even after a significant investment, a “one-design-fits-all” format that looks awkward and unappealing.
Why You Need It
Information storage, not aesthetics, is the greatest downfall of applicant tracking system integrations. At any given time, your recruiting firm lists multiple positions. Each unique job description contains specific keywords that potential clients and candidates are searching for. These descriptions aren’t actually stored on your website when using a standard applicant tracking system integration. In reality, Information housed on the ATS’s server gives your company zero chance of being found. Because of this, clients and candidates are less likely to locate your firm through search engines. How many placements is this costing your company?
Fortunately, there is a better option. Using an Application Programming Interface, or API, Recruiters Websites can cleanly integrate your ATS with your website. We can customize the look, feel, and operation of the job board while also storing the position descriptions on your firm’s website. This instantly increases the visibility of your firm’s site through any search engine and opens the window of opportunity for your staff to make more placements. If you would like to find out more about our custom ATS integrations, click here.