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Captivating Visuals Made Easy: 10 Free & Paid Resources to Source Images

Whether you're a business owner, a marketer, or a web designer, here are great options to source images to elevate your visual storytelling.

Visual content plays a vital role in capturing the attention of online audiences and enhancing the overall appeal of your website and marketing materials. Whether you're creating a website, designing social media posts, or developing marketing campaigns, finding high-quality images is essential. According to SWEOR, 75 percent of consumers admit to making judgements on a company’s credibility based on the company’s visual aesthetic. However, locating the right visuals that are both captivating and legally usable can be a daunting task.  

The good news is that numerous resources are available to help you source images for your website and marketing endeavors. Let's explore ten top-notch free and paid platforms that offer a vast collection of stunning visuals for your creative projects. These resources will enable you to find the perfect images to enhance your brand's visual identity and engage your audience effectively. 

From professional stock photos to user-generated content, these platforms cater to various preferences, budgets, and licensing needs. Whether you're a small business owner, a marketer, or a web designer, you'll discover valuable options to elevate your visual storytelling. Let's dive in and explore the diverse array of resources at your disposal. 

1. Unsplash 

Known for its vast library of high-resolution images, Unsplash offers a rich collection of visuals spanning various themes and styles. The platform boasts a generous community of photographers and artists who generously contribute their work for free. 

2. Pixabay 

With over 2 million free images, videos, and illustrations, Pixabay is a go-to resource for finding stunning visuals. The platform offers a wide range of content, including professional photos, vector graphics, and even music tracks, all available under a Creative Commons Zero (CC0) license. 

3. Reshot 

Reshot is a unique platform that offers a curated collection of handpicked, high-quality, and non-stocky images. The platform focuses on showcasing authentic and diverse visuals contributed by talented photographers. With Reshot, you can discover visually striking and unconventional images that will help your website and marketing materials stand out from the crowd. 

4. Pexels 

Pexels curates a vast collection of high-quality, free stock photos and videos sourced from various photographers and videographers worldwide. The platform has an easy-to-use search function and provides free images for personal and commercial use. 

5. Shutterstock 

As one of the most popular paid stock photography platforms, Shutterstock offers an extensive library of images, illustrations, vectors, and videos. With millions of options available, you'll find a wide range of high-quality visuals to suit your needs. Although Shutterstock requires a subscription for purchasing individual licenses, its vast selection makes it worth considering for professional projects. 

6. Adobe Stock 

Powered by Adobe, this resource provides access to millions of high-quality images, videos, illustrations, and templates. It seamlessly integrates with Adobe Creative Cloud applications, making it convenient for designers to find and use visuals directly in their creative projects. 

7. Canva 

While primarily known as a design tool, Canva also offers a vast library of free and paid stock photos, illustrations, and graphics, making it a one-stop solution for creating and sourcing visuals for your marketing materials. Canva's user-friendly interface and drag-and-drop functionality simplifies the process of customizing images to suit your branding needs. 

8. Freepik 

Freepik is a popular resource for free and premium graphics, illustrations, icons, and photos. It offers a wide variety of content suitable for personal and commercial projects. With its extensive collection and user-friendly interface, Freepik is a great choice for finding unique and eye-catching visuals. 

9. Getty Images 

Getty Images is a renowned stock photography platform that provides access to a vast range of high-quality images and videos. While it primarily offers paid content, the platform offers a selection of free images through its Embed feature, which allows you to use images on non-commercial websites. 

10. Burst by Shopify 

Designed specifically for entrepreneurs and e-commerce businesses, Burst offers a collection of free, high-resolution images perfect for marketing campaigns, websites, and online stores. The platform is user-friendly and organized into categories, making it easy to find visuals that align with your brand. 


By utilizing these ten resources, you'll be equipped with a plethora of options to source captivating visuals for your website and marketing materials. Whether you opt for free or paid options, these platforms offer an extensive range of images, illustrations, and videos that will elevate your brand's visual presence and engage your audience effectively. 

Remember to consider licensing requirements, choose visuals that align with your brand identity, and optimize the images for web use to ensure fast-loading and visually appealing content. With these resources at your fingertips and a marketing team like Recruiters Websites, you can confidently enhance your visual storytelling and make a lasting impact on your target audience. 


Samantha Prost

Sam Prost is a digital content writer with almost 10 years of experience who uses her upbeat and creative energy to write fresh, fun and custom content for our clients.

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