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Google Analytics considers a session engaged when it lasts more than 10 seconds, includes an important action, or involves at least two page or screen views. See how Google defines engagement rate  Conversion: An action you want a visitor to take.

Firm B could attract 2,000 visits and generate 15.  Which website would you rather own?  Traffic needs context.  Look at whether your traffic is increasing, where it comes from, and whether visitors take meaningful actions after arriving.

How do you know if marketing is working?

Current openings are on the careers page.