Color Your Brand

Target.

Google.

Coca-cola.

Starbucks.

When thinking of these companies, what do you see?

Did you picture Target’s red and white bullseye, Google’s colorful serif logo, Coca-Cola’s iconic red and white script, Starbucks’ green mermaid? Some companies’ branding is just as famous as their services. When you see these color combinations, even in another setting, you might still associate them with their brand. Whether you realize it or not, color has a major influence on brand recognition. The colors these companies choose are a strategic part of their branding, and those memorable color combinations are vital to their success. 

You too can create a set of colors that help your brand gain traction. Coloring your brand is not a science or an art. Instead, color branding is a theory that can prove essential to the success of your business. Choosing the right colors for your brand can be daunting, but the team at Recruiters Websites is here to help!

Color Psychology 101

Branding your business with memorable colors is the fastest way to win your way into the hearts of your audience—and you’re going to use them often. From your logo to your website, to advertisements and social media messages, you will use your brand’s colors everywhere—so it’s important they tell the right story and represent your business positively. 

Color branding is more important than you might think. Sixty percent of consumers make decisions about a company based on the brand’s colors. Similarly, your brand’s colors can increase brand awareness by 80 percent. So, it’s not a question of if color branding works, but how it works. 

The best place to start understanding color branding is with color psychology. Colors have different meanings and elicit different emotions depending on your culture or background.

For example, in the U.S. and many other western cultures: 

  • Red: Excitement, passion, attention
  • Yellow: happiness, optimism, warning
  • White: Innocence, purity, humility
  • Blue: Harmony, stability, calm
  • Black: Mystery, sophistication, mourning
  • Brown: Earthy, comfort, security

Understanding what colors represent and taking that into consideration is essential when choosing your branding colors so you can better visually convey your message to your target audience. 

How to Choose Your Scheme

Before selecting your brand colors, it’s important you establish your desired audience and brand traits. This will make it easier to solidify your brand identity. Ask yourself a few questions during this process:

  • Who do I want to target? 
  • What is my message? 
  • How do I show my brand’s personality?
  • What unique services do I offer? 

While there are no exact rules for branding colors, understanding your brand’s traits and identity can help you choose colors that represent the message you want to share. 

When it comes to selecting the colors you’d like for your brand, plan on using at least three to create a cohesive color scheme: a base, an accent and a neutral. Decide what kind of color scheme you want: monochrome, complementary, triadic or any of the other dozens of types. Choosing the style will narrow your color options so you have an easier time picking the specific ones you like. You will also be able to understand how they work together to tell your brand story. 

When it comes to branding, the colors you use can make a major impact. Your company needs to use colors that best compliment your business and share your message. Representing your company values, addressing your audience and sharing your message can be done through successful color branding. 

Like a website, your brand and its colors should be reviewed as your company grows and updated to stay on-trend and relevant. If building a creative brand on your own sounds impossible, consider investing in the branding experts at Recruiters Websites. By providing a one-stop-shop for creative digital marketing and website development, we save you time. Take advantage of our knowledge and passion for what we do. You can build your brand one color at a time.

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Breanne Bleichroth

Breanne Bleichroth is a copywriter and SEO expert. She uses her journalism experience to create fresh, compelling and custom content for our clients—always with the reader in mind.

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