Each month, Google processes more than 300 million job-related searches. Based on that statistic alone, recruiters can no longer ignore the power of search engine optimization (SEO). When done properly, recruiter website SEO can bring many benefits to any recruiting business, such as advancing your online visibility, improving your rankings and increasing the quality and quantity of traffic to your website.
In a crowded market, you must do anything you can to stand out and stay one step ahead of the rest. We’ve gathered 10 recruiter website SEO tips for you to leap ahead of the competition.
1. SSL Certificate
SSL stands for secure sockets layer, which doesn’t mean much to most people, but without having an SSL certificate on your website, your credibility will falter. SSL certificates create a truncated digital environment and promote the authenticity and security of your website for Google and your users.
As a sign of trustworthiness, to both potential clients or candidates, as well as Google, an SSL is something your site should have. If you don't, you may notice a “Not Secure” or “HTTP” protocol is indicated to the left of your web address in your browser. The good news is this is a quick and painless fix. Speak with your hosting provider to address this issue. Need a new hosting provider? We do that.
2. Google Analytics
The old saying goes, “If you can’t measure it, you can’t improve it.” Thanks to Google Analytics, it’s never been easier to measure pretty much everything regarding your website. Google Analytics provides useful data that allows you to measure the success of your recruiter website SEO in real-time and make educated decisions moving forward.
Beyond metrics like traffic and sessions, as a recruiting agency, the key performance indicators (KPIs) of your website and any marketing campaigns will usually be calls, emails, form submissions, job alert sign ups, resume submissions and things along these lines. Google Analytics is essential for every recruiting agency and should be looked at every month at the very least. Need help setting up Google Analytics on your site? We do that too.
3. Mobile Friendly
As well as optimizing your page speed for mobile devices, it’s also important to make sure your site looks good on mobile and is easy to navigate. Your site needs to be optimized for mobile, as it has a massive impact on the experience of site users. The truth is, 52 percent of all online searches are on a mobile device, whereas only 44 percent take place on a desktop.
If your website is not as user-friendly on mobile as it is on a desktop, potential clients or candidates visiting your site will struggle to learn about your business, how you can help them or how they can contact you. This could lead to them bouncing from the site and moving on to your competitor’s site. Need to update your website? We can make it happen.
4. Metadata is Unique and Relevant
Write unique and relevant titles and meta descriptions (metadata) for every single page. Too often we see the same meta descriptions across multiple pages, which isn't helping anyone. Having exclusive titles on each page communicates what that page is about to Google. This in turn will match the relevancy of your page to users’ search queries and rank your page accordingly.
Where possible, don’t forget to include a call to action in your meta description to improve your click-through rate too. Need to update your metadata? Let’s make it happen.
5. Compelling and Engaging Headlines
The headline is the first piece of text candidates and/or clients see when they land on any given page. Now’s the time to grab their attention. Your headline should leave no doubt in the reader's mind as to what the page is about and make them want to continue reading.
Though it’s important to keep your target audience in mind when writing your headlines, users are not the only focus. Using your target keywords in your main headline will help get your content ranking in search engines. Need some help with website copywriting? We’re ready to get started.
6. Blogging Can Do Wonders
Your blog is your chance to build authenticity in your industry and add value to your audience, both of which are vital components to online success. From a recruiter website SEO perspective, consistently creating high-quality content will boost your website’s performance in a few ways.
- It will allow you to rank for more keywords. Every new page you create means more keywords you can rank for.
- It will help in building your E.A.T. (expertise, authoritativeness and trustworthiness). This is now a significant ranking factor in Google’s eyes and creating high-quality content that serves your audience will pay for itself ten-fold in the long run.
- It will build your brand long-term. This is vital in 2021 and moving forward.
An easy way to start your blog is to create content focused around questions you already get from both clients and candidates. If they are asking you these things, that means they want to know more and that they trust your opinion/knowledge/thoughts. The important thing to keep in mind when developing content for your recruitment blog is to provide value to the end-user, whether that’s a client or a candidate. Serve them best by providing expert advice that will help them land their dream job or next rockstar staff member. Need some blogging assistance? Our copywriters are experts.
7. Keep Your Sitemap Updated
In the simplest terms, your sitemap is a directory of your website for Google. It leads search engines to all your important web pages and allows you to inform them about URLs you’d like to be crawled and indexed.
It’s important to keep your XML sitemap updated. By doing so, expired job posts and unnecessary pages, such as login pages, registration pages, etc., won’t be indexed by Google. We highly recommend generating a dynamic sitemap that automatically excludes expired job posts from it. Need some sitemap directions? Let us help.
8. Perfect Your About Page
It might seem a little narcissistic, but you should really care about your About page. After the homepage, this is the second most important page for a recruitment agency—or really, any business. This is your time to shine.
Spend time perfecting your About page to inform users who you are, both from a brand and staff level, what makes you different from every other recruitment agency in your area or industry, and why someone should choose you over your competition. Everyone thinks they are unique, but unless you can tell someone exactly how you are unique, you really aren’t. Go into detail about how you can make a difference to their lives by guaranteeing them the job or delivering the employee of their dreams.
We can’t stress this enough. Double and triple check your “About’ page to ensure it sells your business and staff effectively. Need help telling your story? Our copywriting team is ready for you.
9. Keep Your NAPs Consistent
NAP stands for name, address, phone number. Your NAPs will appear in most places your business exists, like LinkedIn, Facebook, Google My Business, and other directory sites. It’s vastly important your NAPs are the same across as many of your assets as possible. It will help improve your website’s rankings for local recruitment-related searches. If you aren't sure of their accuracy, do a quick brand audit. You wouldn’t want to be penalized for something you could easily fix. Need a hand with your NAPs? Let us help.
10. Google Search Console
Google Search Console is a free service offered by, you guessed it, Google. It helps digital marketers and webmasters keep track of their website’s indexing status and optimize its visibility. That being the case, setting up Google Search Console is an important aspect of keeping an eye on your site’s health.
This tool will help to monitor and troubleshoot problems with your recruitment website, such as those having to do with page indexing, page speed, error codes, mobile friendliness and usability, along with many more. It also will tell you the keywords your site is currently ranking for, and the most often clicked search queries visitors use, both of which can be incredibly useful when optimizing your site. Need help getting Search Console set up? Reach out to our team.
Recruiter website SEO can be time-consuming and complicated. Plus, understanding search trends can be a struggle. We help take the guesswork out of website design, integration and optimization so you can focus on running your business. For more information about how we can help you optimize your website for the best performance, contact us today.
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