As Microsoft continues to transform LinkedIn, it, by proxy, transforms the world of recruitment. What becomes more and more apparent, however, as LinkedIn evolves, is that Microsoft does not seem to find the value in LinkedIn as it pertains to recruiters. A continual push to not only push LinkedIn more into the social media sector has many wondering, is LinkedIn abandoning recruiters? The deeper question still is not only the one of abandonment, but is LinkedIn forfeiting the privacy of its users, and does this forfeiture sacrifice the legitimacy of recruiters who make LinkedIn the hub of their business?
Video: Does it sweeten or sour the deal?
LinkedIn has announced its addition of video support, in an effort to reportedly enhance its users’ abilities in regards to sharing data with prospective employers. The truth is that the segment of LinkedIn users who could realistically use video as a tool for marketing their employability is relatively small. Additionally, LinkedIn has made no announcements to support live feed video, which eliminates the case for video being used as a remote interviewing tool, at least in the immediate future. What video really suggests is that LinkedIn is making a push to be recognized as a more mainstream social media platform, and this hurts the perception of LinkedIn as it relates to business professionals and those who recruit them.
Is your data safe?
LinkedIn abandoning recruiters is not the only concern. According to a recent article in the Washington Post, the executive director of the Center for Digital Democracy is quoted as saying “Microsoft is further transforming LinkedIn into a data-driven marketing powerhouse that harvests all its data to drive ad revenues.” The implications of this should be alarming. As it continues to drive into the mainstream social media market, the association of recruiters whose sole web presence exists on LinkedIn may be seen as the recruiting equivalent to email spam. Users are savvy and only grow more so each day. If they associate your name with LinkedIn, they will also associate the legitimacy of your business with LinkedIn’s legitimacy.
LinkedIn: The New Recruiter
This is a topic deserved of its own article (possibly its own book, considering the massive effect it could have on the recruiting industry). LinkedIn has made no mystery of its efforts to perform certain functions of the recruiter. From suggested job openings to streamlined application services, the social network’s continued incorporation of recruiter-like technologies only reinforces the idea of LinkedIn abandoning recruiters. LinkedIn only continues to add features that promotes its own recruiting capabilities. It has even been reported by Forbes that LinkedIn is in the beta stages of a mentoring service for jobhunters, further encroaching into the territory of traditional recruiters.
As we continue to witness LinkedIn abandoning recruiters, we’re faced with the question of how do we combat this? Ultimately, it is the individual recruiters and firms that have established their own presence and brand separate of LinkedIn that will survive and thrive in the recruiting industry. Although LinkedIn is clearly making moves to be the recruiter of choice for its users, its moves to be seen as a mainstream social media platform injure not only its legitimacy in the field, but the legitimacy of recruiters whose sole presence exists on the LinkedIn plane. A strong digital ecosystem built around a unique website is the best avenue for the recruiter of the future.