As recruiting and staffing professionals, you know the value of LinkedIn and how the platform makes it easier for you to connect with clients and candidates in the right industries and positions. Now, LinkedIn is making efforts to increase user engagement and improve digital connections—and this provides you with new communication opportunities.

Why reactions on LinkedIn?

LinkedIn has announced and begun releasing their version of reactions, but the purpose is more than a standard “like” or “love” type engagement. These reactions are meant to function as more than just a mindless click. The hope is to start conversations among professionals by providing thought-provoking comments and unique interactions.

How to access LinkedIn reaction choices

To access the reaction types, hover over the “thumbs up” icon and the rest of the reactions should pop up. If you don’t see them, don’t fret—LinkedIn reactions should be rolling out to all users in the next few months.

More than likely when you are recruiting, you are looking at a person’s LinkedIn profile and seeing what they post and what they engage with to tell if they are the right fit. By using these reactions on a potential client or candidate’s post, you can start a conversation around a topic that could lead you into an introduction of who you are and what you are looking for.

Reactions are a great tool that will supplement all your LinkedIn efforts thus far.

Improve your LinkedIn presence

Looking to up your LinkedIn game? Here are five tips to help you generate more leads and strengthen relationships:

1. Take time to go through your feed and react appropriately to posts
2. Engage in industry-specific groups with reactions and relevant comments
3. Always reply to comments on your posts
4. Share relevant or informative post/articles
5. Stay consistent

When sharing content on LinkedIn, it is important to consider the platform and your audience. Unlike Facebook, where your friends go to stay up-to-date on your family and check out your vacation photos, LinkedIn is based on professionalism. The content you share and how you comment on others’ posts should reflect the platform.

Reacting to and commenting on posts from those with whom you have a relationship and those you are hoping to add to your network can help reinforce your strategy to become an industry leader. It takes work to keep that strategy moving forward and on brand. If you don’t have one handy, don’t fret! Our marketing team is all about strategic targeting and can evaluate your current plan or even help you create one.

Contact us to see how these marketing strategies can help you make more placements and follow us on LinkedIn to stay up-to-date with digital marketing strategies for recruitment.