Branding is essential to every business. It is that all-encompassing necessity that shows your audience just who you are and what you do. It requires research, dedicated thought, consistency and, of course, a logo. No brand is complete without establishing a logo to use across all platforms and within all messaging. 

As we move into 2022, it’s important to know where logo design is heading and what it means for your recruiting firm. Luckily, you’ve come to the right place to find out just that—here are the top logo design trends for 2022.

Retro is the New Modern

Don’t bust out your bell bottoms just yet because design in 2022 is only taking the best of retro and bringing it into the new year (sorry to anyone hoping to perm their hair again).

However, many brands are looking to capture a bit of nostalgia and bring the influence of old-school design into their modern brand designs. Burger King, for instance, has returned to a familiar 1970s muted palette, flat logo design and custom typeface as they move into 2022. 

They aren’t alone either. Many brands are returning to the 90s, too, with bold, bubbly type, vivid colors and daring design. Regardless of which era brands are choosing to throwback to, retro design is going to continue to be a top logo design trend in 2022.

So, who knows? Maybe leg warmers can make a comeback.

It’s All About the Fonts

Now more than ever, fonts are playing a huge role in logo design. Believe it or not, your choice in font can say a lot about your firm. Serif fonts can give a more sophisticated, old-school feel, whereas sans serif fonts often give a more modern, contemporary feel. 

Logo design in 2022 takes that a step further. Custom typefaces allow brands to showcase their unique identity and lend themselves well to adding meaning and diversity to even the simplest of logos.

Beyond that, many brands are experimenting with using fonts as their logo, changing various aspects such as font height and weight or even replacing certain letters with symbols and shapes. Doing so with intention allows brands to share the essence of who they are, just as a logo should.

What does this mean for you?

Ultimately, this all can mean what you want it to for you. Obviously, there’s a lot going on in the world of design. From responsive fonts to 1990s-inspired art to geometric designs, there are many logo design trends for 2022. It’s easy to get lost, but it all boils down to one thing: being unique. 

No matter how you choose to approach your logo design, you must do so with an understanding of who you are and what it is that you provide. What message do you want to convey? What do you want your audience to think about you?

In an era where personalization and purpose intersect in an increasingly important manner, you must decide what look and feel is best for you and your firm’s goals. Whether that’s minimalism or some zany pattern is up to you to decide—just please leave JNCO jeans behind.

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Branding isn’t always easy, and it’s understandable to not quite know which direction you should go as we head into 2022. That’s where we can help. Recruiters Websites is a full-scale digital marketing and web design and development firm, and we know what it takes to build a brand. Reach out today, and let us help you thrive.

Or, if you're just wanting to make your logo bigger, check out this great resource.