If you’ve been in recruiting or staffing for any length of time, you’ve probably seen the industry change many times over. Just 25 years ago, your advertising options were set in stone: print, broadcast, direct mail, outdoor advertising and maybe even an event sponsorship or two. More than likely you didn’t have a website and—guess what—Google was a toddler still learning how to crawl the web.
Now, it’s 2019, and the marketing world has expanded. Everyone should have a website and social media profiles, but the real question is: do you know how to effectively use these platforms to grow your recruitment efforts?
Over the next few weeks, we will dive into three marketing strategies that could boost your firm’s growth this year: digital, content and social media marketing.
Each strategy could have a place in your staffing and recruitment efforts and style. For now, let's start with digital marketing.
To break down digital marketing a bit, let's call it an umbrella. Anything that can be done digitally (i.e. online) falls under this category, including search engine optimization (SEO), search engine marketing (SEM), influencer marketing, campaign marketing, data-driven marketing, email marketing…you get the point.
Digital marketing covers a number of outlets; that’s why it's an umbrella term.
SEO marketing is often discussed, but let's dive into some of the other forms of digital marketing.
Search Engine Marketing (SEM)
SEM is used to improve market visibility for a brand, product or service through SEO, social networking, pay-per-click (PPC) advertising, geo-mapping, AdSense and Google Ads.
Using SEM marketing can drive traffic to your website and fill in the gaps left by SEO. The two work together but can also boost your web presence independently.
In pop culture, the Kardashians and Jenners may steal the stage of influencer marketing, but, with some strategy, it could still be a fit for your company. The important factor to consider is how to use it effectively.
You may not be Gucci and have tons of celebrities dying to sell your product, but using spokespeople such as local politicians or sports personalities could help sell your brand and services. Testimonials can also aid in building brand awareness; just make sure you aren’t using the “fake it ‘til you make it” approach (make sure the testimonials are real and written by real people).
Campaigns are a great way to get your message out there. They are, in fact, focused on a goal, simple message and basic directions of what you want the audience to do. This is not an ongoing concept but can be used to reinforce your business’ mission, vision or company goals.
In a digital campaign, social media posts, emails, website ads and landing pages are developed and placed strategically for a set timeframe with the goal of making conversions.
When Recruiters Websites designs, develops and hosts your new recruiting or staffing website, you are ready to take on the digital world. Remember, your website is an extension of your brand, and we will make sure it is optimized to fit all your needs.
After your site is designed, built, and attracting clients, our marketing team is ready to help with advertising and marketing efforts. Our team will help you develop an email marketing campaign, digital ads, blogs to continue growing your SEO and any other data-driven marketing you may need.
COMING UP: Content marketing and how this style of digital marketing can benefit your company
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