The recent “Helpful Content” SEO Google update sent ripples through the digital marketing landscape, leaving many businesses scrambling to adapt. Amidst the chaos, numerous suggestions and predictions flooded the online sphere, some helpful; others, not so much.
However, one simple and effective strategy stands out for smart recruiters looking to ride the wave of this algorithm update with success – Content Maintenance.
Understanding Content Maintenance: A Paradigm Shift
If your website is a treasure trove of blog posts, you're sitting on a potential goldmine. However, to ensure your content not only drives value for your business but also adds significant value to your potential clients and candidates, regular content maintenance is crucial. Here's a comprehensive guide on how to approach this strategy:
Add New Takeaways
As industries evolve, so should your content. Regularly update your articles by adding new takeaways. Are there fresh perspectives, strategies, or techniques worth noting? Incorporate them to keep your content relevant and insightful.
Add Third Party Quotes
Infuse authority into your content by including quotes from experts. Whether it's an in-house industry guru or an external authority figure, their insights add credibility and value to your piece.
Add New Industry Research
The recruiting landscape is ever-changing. Ensure your content reflects the latest research and developments in your industry or vertical. Stay up-to-date and reference the most relevant and timely hiring research available.
Embed Video Content & Podcasts
Diversify your content by embedding video content and podcasts. This not only caters to different audience preferences but also serves as an SEO strategy, given Google's affinity for YouTube. It's a win-win for engagement and discoverability.
Incorporate Downloadable Templates
Utility is the heart of B2B content marketing. Provide your potential clients or candidates with free tools, templates, checklists and resources. Offering practical resources not only positions you as a valuable asset but also makes your content more helpful and user-friendly.
Incorporate New Valuable Sections
Elevate your content by introducing new, highly actionable sections. Replace generic content with insights from experts. Swap fluff generated by AI copywriters with valuable and expert-driven insights.
Update Old Data & The Date of the Piece
Keep your content fresh by updating it with the latest data. Don't forget to adjust the date of the piece to maximize its freshness and relevance. This small tweak can significantly impact how your content is perceived.
Improve the Visuals
Design trends change over time. Regularly update and improve the visuals in your content to maintain a fresh and modern appeal. Avoid using outdated screenshots, ensuring your visuals align with current design preferences.
In the fast-changing world of content marketing and SEO, the key to success lies in prioritizing helpful content. Don't fall victim to algorithm changes by retaining mediocre content. Instead, thrive amidst the updates by embracing content maintenance. By consistently implementing these strategies, you'll not only have a blog that is viewed as helpful but one that pays dividends for years to come. In the intricate dance of algorithms, it's the recruiters with consistently valuable and updated content who take center stage.
Ready to elevate your content strategy and stay ahead in the ever-changing digital realm? Contact Recruiters Websites today for personalized insights and expert guidance. Your journey to content excellence starts here.