Personal branding is a buzzword that’s hot right now. You see it all over LinkedIn, you hear about it in webinars, you read about it in newsletters. But what is personal branding, and why is it important for recruiters to brand themselves as individuals?
What is Personal Branding?
Personal branding is the conscious and intentional effort to create and influence public perception by positioning yourself as an authority in an industry, elevating your credibility and differentiating yourself from the competition. The goal is to advance your career, increase your circle of influence and have a larger impact in your field.
By showcasing your unique character traits and having an active presence online, you can work towards building a personal brand that resonates with your audience all over the world. It’s not something that happens overnight—and it certainly isn’t easy. So why do it? Your recruiting firm already has marketing tools in place and has a brand reputation, so why does it matter if you as an individual brand yourself online?
Why Personal Branding is Important
We recently sat down with Adam Conrad, founder of Great Recruiters, to discuss just that.
“In a service-based industry, most of what we have is a commodity. Your brand is your people. If you’re hiring to core values, those people are an extension of what you want to be as an organization. But they’re unique, and it’s their uniqueness that makes them good at what they do.”
“One shoe doesn’t fit everybody, so for me, I think it’s really important for companies to stand behind personal brands because they’re going to attract different buyers that are aligned both with the individual and your brand.”
He’s exactly right. Unless you’re a one-person company, you hired others to represent your values and outward image. When a client or candidate reaches out to you, a bond is created and a transaction begins. It’s not just a monetary transaction either; a relationship built on trust emerges.
Benefits of Personal Branding
Chances are, you’re on social media a lot of the time anyway, making connections and engaging with your online community. Developing a personal brand isn’t optional anymore; 58 percent of recruiters believe recruitment marketing is more important in an increasingly digital world.
Recruiters need to take control of what they share on social media and do it with a clear purpose. These are three strong benefits of personal branding.
1. Build Relationships – Branding yourself allows more people to get to know who you are and how you bring value to them. This network can become a huge asset when it comes to making placements. Seventy-eight percent of recruiters say they find their best candidates through referrals, and those would not exist without established relationships.
2. Establish Your Expertise – Credibility is extremely important for the recruiting industry. As you share information-rich content with your audience, you are essentially using your personal brand to educate people who are interested in what you know and what you do. More than a quarter of recruiters say their organizations are increasing staffing levels and hiring rapidly, making it crucial to stand out as an industry expert.
3. Earn Placements – This is the end of the equation. If you build relationships and establish your expertise, the end result is more placements. Every little thing you do to brand yourself and your organization helps add to the end game. Personal branding is a combination of a bunch of little things that grow into something productive and profitable.
In the end, there isn’t a right or wrong way to build up your personal branding game. Be authentic, be yourself, be valuable. You’re ultimately an extension of your firm, and when you pair those values with your personality, you’ll find the branding only you can provide.
As Conrad stated in our conversation, “In recruiting, your people are your brand if your people create bad experiences it reflects poorly on your brand. But if you're focused on creating great experiences for everyone then your people will attract more talent under a brand will be seen in a much more positive light” Let our team at Recruiters Websites show you how to utilize your team’s personal branding and grow your firm.
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