The year is 2022. The weather is cold and bleak. You’ve just been delivered some devastating news: Facebook Jobs is shutting down.
Take a moment if you need to.
Okay, it’s not that devastating—recruiters still have LinkedIn, job boards, Indeed and a plethora of other options. But it does mean that we’re losing a tool in our recruiting toolbox.
So, what’s going on with Facebook Jobs?
There are two key things going on.
Meta, Facebook’s parent company, is shutting down the jobs function, but only outside of the U.S. and Canada. Within the U.S. and Canada, Facebook Jobs will still exist, only with major changes beginning February 22.
What are these changes?
To start, the “Jobs” groups will no longer exist. Any groups that fall under the “Jobs” type will now be categorized as “General.”
Meta is also doing away with “Jobs on Facebook” on the Facebook Lite app and mobile, and the “Jobs on Facebook” browser is also being discontinued.
You also will not be able “to distribute free jobs via a partner integration with the Jobs on Facebook API,” according to Meta, which represents the most significant change for recruiters and the industry.
Is anything going to stay the same?
The short answer: yes!
The jobs function will still exist just in a much more limited capacity. Employers and recruiters will still be able to post jobs (and boost them), and job seekers will still be able to apply to these positions.
Plus, you will still be able to manage jobs and view applications and relevant details through the “Manage Jobs” and “Inbox” sections of your company page.
And that is really what it all comes down to. You will still be able to manually post jobs, but doing so will lack the ease of use that the partner integration allowed. However, as long as you continue to understand and identify your target audience, you’ll still be able to get in front of candidates through both organic and paid means.
What does this mean for recruiters?
The loss of the partner integration isn’t great. It takes much of the automation and simplicity from posting jobs on Facebook. That being said, Facebook can still be a great tool for recruiters even without the partner integration.
With more than 261 million monthly active users in the U.S. and Canada alone, Facebook still has a huge audience, and these users are consistently engaged. There are still opportunities to establish and reinforce your brand and get your message in front of your target audience (and this includes hiring and recruitment messaging).
Like we said, you can still manually post jobs to Facebook, and with a reported 18.4 million professionals saying they found their job on Facebook, it is still a relevant, viable and arguably necessary option for job postings.
Plus, these changes may not prove to be a major loss, especially with other options available. LinkedIn, for instance, is still far and away the preeminent social media when it comes to hiring and recruiting. It is built and billed as a professional social network, and it is effective at being just that.
According to Hootsuite, 40 million people use LinkedIn to search for jobs each week, and three people are hired every minute through LinkedIn. Despite a smaller presence than Facebook, LinkedIn is still widely used, considered one of the largest social media platforms and has the infrastructure and built-in audience to drive recruiting successes.
With online job boards, company websites, LinkedIn and various other resources, sourcing talent and connecting employers with professionals will still be entirely doable. After all, recruiting is still a people-oriented industry, and the loss of the Facebook Jobs function does not change that.
Recruiters Websites specializes in helping those in the recruiting industry find solutions to their digital needs. From website design and development to full-scale digital marketing, we can help your firm navigate the complicated digital world of recruiting. Contact us to learn more about our services and how our agency can help your firm grow.
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