Why you need a website refresh
You already know how important a website is to the success of your recruiting business. Without one, clients may never know you exist or how different you are from other recruiters. Your website is part of your sales pitch, and it needs to represent the quality of your business. One of the best ways to stay on top of your website’s effectiveness is knowing when to update your website. We’ve compiled a list of elements to consider when wondering if you should update your website:
The visual appeal
Did you know 48 percent of people use the overall design of a website as a factor when determining the credibility of a business? That means if the design of your website isn’t up to par, you can actually risk your business’ reputation. You have less than a second to capture a visitor’s attention and if your site falls short with cluttered navigation or hard-to-read text, you will lose them. Obviously, design appeal is subjective, and, just like clothing, design trends change, but keeping up with layout and user experience trends can make a huge difference on your website.
Your recruiting website design keeps them on your website, but the story you tell keeps them there. The visual and written content on your website should tell your story, be up-to-date, informative and engaging. Your content should encourage potential clients to use your recruiting firm with calls to action. Content is also necessary for search engine optimization.
Quality of SEO
Search engine optimization affects the visibility of your website on search engines like Google or Bing at no cost to you. For successful SEO, your website content should include searchable key phrases that people use when searching for similar goods and services. For instance, if you’re a financial recruiting firm, you probably want to use key phrases related to “financial recruiting.” SEO can increase traffic to your business’ website by making sure they see you first or second on their list of potential recruiters.
We live in a time of instant gratification, which means we want websites to load quickly. Forty percent of people will abandon your site if it takes more than three seconds to load. If your website has images that are too large, a cluttered layout or an issue with the main hosting server, your website can load slowly and you can lose potential clients.
When it comes to SEO as well as meeting your potential clients where they are, it’s essential that your website is responsive to different devices. Two-thirds of people access the web from a mobile device like a cellphone or tablet, which means your website needs to have a design that can respond to all different screen sizes.
As your business grows, the content on your website should as well. If your website development platform is hard to access and update on your own, it’s time to switch. It is important that you keep your website up-to-date with all the things you’re doing and leave room for growth if you add products, services or even locations.
Your website should be a hub for your business. Candidates and clients alike should be able to find what they need and interact with you via your website. Whether they’re posting jobs, searching jobs, uploading resumes, or simply reaching out with questions, your website should work well with the software you need to operate your business.
If you’re in need of a website update, Recruiters Websites is here to help. We offer a variety of recruiting website design and development services that can help you stay on top of your digital ecosystem. As web experts, we know the ins and outs of design, SEO trends, content production and when to update your website. If you want your recruiting business to shine in today’s online world, connect with us today to see how our services can help you.
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