In today’s world, it’s weird to think a business wouldn’t have a website, regardless of industry. Yet, an estimated 36 percent of small businesses have been slow getting online. Some business owners say they don’t have the skills, the time, or the money to build a website. But a surprising number say that they don’t need a website in the first place, either because it’s not required or because they use social media instead. Social media is only one wrench in your marketing toolbox, and I can assure you it’s not enough, especially when you’re a boutique firm.
Here’s why boutique recruiting firms need a website even more than the big guys.
Eighty-four percent of people think a website makes your business more credible than those companies with only social media profiles. Your website is the perfect place to show off professional certifications or awards or to share testimonials or case studies from clients you have helped.
Beyond that, a website allows you to send from a branded email address, which adds a level or professionalism to all of your correspondence, especially if you’ve used a personal email address (such as Gmail, Yahoo or iCloud) to conduct your business up until this point.
Think about your big competitors. They are online and thriving. When you create a website for your boutique recruiting firm, you have an opportunity to build a website that’s completely different from your competitors’ sites, showing potential customers what makes your boutique recruiting firm stand apart from the big guys. You can show the kind of service, care and attention your clients and candidates receive when they choose to work with you.
Attract More via Google
You might be happy with your workload at this point, but every company experiences slow seasons. To encourage continued success and growth, you’ll need to continue to attract new clients and candidates alike. One of the best ways to do it is by making yourself visible on Google.
A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new clients and candidates, positioning yourself for those times when work may not be as bustling.
Brag on Yourself
What makes your firm special? Why is working with your firm any different than working with a firm with a host of qualified recruiters? What value do you add to your potential clients’ experience? Show your industry knowledge through the use of blogs and articles housed on your website. This adds another level of credibility to your firm, and helps from an SEO standpoint. The more pages you have on your site, the more potential keywords and ways to show up in a Google search.
A website is also a place to brag—while still showing you have that right to brag. Include testimonials, reviews, recommendations, awards, certifications and so much more on your website.
You’re In Control
User reviews and comments on other websites or social media platforms are great, but shouldn’t you have the final say about how your company is presented to the public? Having a website for your firm instantly creates an official presence on the internet, allowing you to drive your own narrative. You can make it look exactly the way you want, with your own logo, company branding and official voice. You don’t have to depend on others speaking for you.
As your firm evolves over the years, you have the ability to update information and images like headshots or logos. We are no longer in a world where it takes days or weeks to make website changes; rather, updates can be made and published in minutes.
A very real danger is allowing some other company to house your digital presence (like a social media channel) is you do not own that property. Instead, you’re renting from LinkedIn, Facebook or some other digital landlord. If you somehow violate their code, you’re entire access to the public can be taken away. Owning your website creates a safe place that you can control, manage and rely upon.
Hopefully, by now you’ve realized the question isn’t, “Do I need a website for my boutique recruiting firm,” but rather, “Can I afford not to have a website in this digital era?” The short answer is if you want to not only survive, but thrive in this competitive industry, a website isn’t optional. A website is one of the best investments any business can make for its future. If you’re ready to get started, reach out today! We can’t wait to help you stand out.
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