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Best Free Marketing Tools for Recruiters

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The best things in life are free—for a little while

We understand that, as a recruiter, your time is valuable and having marketing tools in your pocket is crucial to helping you reach new goals. Even better is having FREE marketing tools at your fingertips. You’re in luck. Whether it’s photos, graphics or email options, we’ve got you covered. 

Photos and Videos

Having high-quality images for your email headers and social media posts can boost your brand, but many times there is a high price tag—Pexels offers images from talented photographers licensed for commercial use. It is a great source for fantastic, less over-used stock photos and even some videos. The only caveat: there isn’t a huge library and if you’re looking for something very specific, it may not be available. Another source for free, high-quality commercially-licensed photos is Unsplash

Marketing image tip: find an image style that works for you and your brand and stick with it. Also, do not use images you find on Google, unless you like being sued.

Branding and Design Applications

We understand that not everyone is a graphic designer and it can be hard to convey your ideas visually without a designer’s eye and training. However, with Canva, you have a drag-and-drop style design tool that can help you keeps things looking professional. Canva offers several free template designs as well as some free images, graphics and font selections. Canva is especially great for designing social media and email images and infographics.

The free version is a great place to start and, if you need better quality images, you can get them from the stock photo sources above. Please note, there are some costs if you choose to upgrade to Canva’s professional images or take advantage of some of their premium offerings. Also, creating truly customized templates can still be difficult in Canva, so you may want to work with a graphic designer to get your assets and styles set up correctly in the beginning.

Writing Tools

It’s crucial to not only look professional but also to sound professional, which is why Grammarly is a great tool. We are all human and humans will make mistakes, but having a tool to help catch those mistakes can make all the difference. Grammarly is a stand-alone and plug-in program developed to use an AI (artificial intelligence) tool to aid in your writing. With algorithms that offer grammar, spelling and plagiarism detection checks, you are sure to quickly and easily sound like a content matter expert.

Please note, there are times that Grammarly is wrong. Read and reread your writing before sending it to a new client. Grammarly will catch a lot of mistakes, but the document(s) should still sound like you. 

Email Systems

Recruiters send lots of emails and having a custom-designed email template can help you look professional to your clients and candidates. With marketing email automation services, it is important to know your goals to choose what plan or service is right for you. But there are some free options out there! One of our personal no-cost favorites is Mailchimp

Mailchimp offers excellent email templates that will look and feel professional plus integrations that will work with your free account, including Zapier and Canva.

Feedback Tools

SurveyMonkey is a great software designed to help you create custom surveys to collect feedback and analyze data. If you want to know how you could improve your client relationships, this tool is a great way to gather anonymous feedback from clients and help you continue to offer excellent customer service and maintain repeat business. 

These free tools are only the tip of the iceberg. When it comes to marketing your services, having a key strategy in place and using free marketing tools like these to aid in your objectives will help you reach your goals. Our marketing team is focused on strategic planning and implementation. If you are looking to improve your strategy and gain more clients leads, contact us to see how these marketing strategies can help you make more placements.

Sarah Shanahan

More than five years of professional experience in public relations, advertising, and marketing, with particular emphasis on account management, content creations, media relations, internal communications, strategic communications, digital and social media strategy.

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