Navigating the ever-shifting currents of social media can be exhausting for even the most experienced digital guru. With constant alterations and adjustments to each specific platform, the waters are only made murkier by the way each platform communicates with one another, as well as how they cooperate with various search engines and software services. Throw in unpredictable government regulation and indecipherable changes to terms of services, and you’ve got a full-time job that is as incomprehensible as it is important to your organization’s marketing strategy.
We can’t promise to strip away all of the ridiculous bureaucracy that makes social media marketing so fun; we can't promise you'll completely understand the ins and outs of various platforms by the end of this article. However, we can promise that the information provided is the aggregate of numerous studies. Based on a compilation of studies, this guideline suggests how often you should post to top social media platforms. As an added bonus, we may also throw in some of the best times to submit those posts.
An oldie but a goodie, Facebook (or The Facebook to the initiated) may not be the original social media platform; however, it surely set the standard for what a platform should accomplish and how it should operate. But be careful about overwhelming your audience with all your organization's accomplishments and your great advice. Experts agree that only one post a day is ideal; therefore, to maximize your post potential, submit one post between 1:00pm and 4:00pm. In addition, you can also curate or reshare a post every other day to supplement your Facebook marketing efforts.
The platform of movements. Twitter has proven it has the power to coordinate people across the globe and enact change on a major level. Used efficiently, it can also keep your organization in the mind of your audience. Twitter users are more accustomed to multiple posts, which is why we recommend around 15 tweets a day. Tweet between the hours of 2:00am and 10:00pm, the bulk occurring on the hour 9:00am-3:00pm.
You may not think of Pinterest as an ideal platform for your business needs; however, before dismissing it, we suggest you try it out with your organizations value props in mind. Pinterest is a powerful, visual platform that reaches users that often prove to be more interested in your company’s offerings. With 11 “pins” per day, spread between 2:00am and 11:00pm (that’s three-on-the hour starting at 2:00am; four-on-the-hour starting at 1:00pm; and four-on-the-hour starting at 8:00pm), you will probably be pleasantly surprised with the interactions that stem from Pinterest.
We could talk all day about the vitality of LinkedIn as it relates to the recruiting and staffing industry, however, we won’t. We could also warn you not to put all your eggs in the LinkedIn basket, but you can read more about that here and here. What we will say is that LinkedIn is a place of business, and in this place of business, users have little time to be inundated with pitches and fauxtivational speeches. One relevant and resourceful post made between 10:00am and 11:00am is considered sufficient.
If you want to get ahead of the social media game in the recruiting and staffing worlds, Instagram is where you need to be. While statistically Facebook continues to dominate the charts, Instagram is a behemoth in its own right, outpacing Pinterest, Snapchat, LinkedIn and Twitter. It is especially popular among younger generations, many of whom are abandoning Facebook (or your mom’s social media, as it’s also known) for the more streamlined interface and accessibility of Instagram. If you’re already on your way to being Instafamous, or if you’d like to add it to your social marketing arsenal, studies recommend 1-2 posts per day (one in the morning and one in the early afternoon).
We know socializing can be hard. We know social media can be even harder. If being the master of your digital domain isn’t your thing, Recruiters Websites can help. With more than enough marketing prowess to handle your efforts on all fronts, we can help maximize your social media efforts while also creating campaigns designed to elevate your organization.
Below are links to the various studies regarding social media posts:
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