If you’ve already realized the power your web presence can have on your ability to make placements, then you are miles ahead of many of your fellow recruiters. Presence alone is a powerful enough reason to tend to the customer-facing side of your website. But a properly designed website for staffing agencies boasts a slew of recruiting website services that can exponentially enhance your staffing efforts while reducing the amount of time you spend doing the grunt work that keeps you off the phone and away from clients and candidates.
Every staffing agency is different, and at Recruiters Websites we work diligently to understand and apply the unique intricacies that our clients need to maximize their digital ecosystem. We have, however, comprised a list of the 5 most underused recruiting website services that every agency can incorporate to increase placements while decreasing the time spent making them.
Applicant Tracking Systems
Of all the recruiting website services, there is probably none that offers the ability to save you more time than a proper applicant tracking system. The time saved by collecting and correlating applicant information makes an ATS a valuable tool. Combine this with the streamlined manner in which it aggregates said information, and it is clear that not having and properly utilizing an ATS is a costly mistake.
There are a number of integrations we have implemented for clients, but none more impactful or prominent than integrations designed to post jobs on the website. The obvious value of hosting your available jobs so that candidates can view your current opportunities without leaving your website is primary, but the added benefit of this integration is that it improves the indexing of your website by Google and other search engines by refreshing the content on your site with updated job postings.
Newsletters and Sign-ups
Recruiting website services that allow site visitors to sign up for content, resources, updates or other services are a great way to stay in the mind of clients and candidates. An intelligently designed web presence can invite your audience to engage your recruiting website services without inundating them with content and material they do not want or need.
We’ve already espoused the value of applicant tracking systems, but once you have that information, you still have to filter through everything to determine who meets your immediate needs, who might meet your future needs and who does not presently fit into your specialization. Screening tools are a great addition to your recruiting website services. A properly designed and implemented screening tool can help you quickly determine which potential candidates might qualify for current or future jobs and which do not qualify. Once again, you are saving valuable time, opening up your opportunities to making more placements.
Blogs have become to recruiting websites what the appendix is to the body. It most likely came with it, but no one really knows what it does or why it’s useful. Let’s be clear, your blog is NOT an appendix! Your blog is one of the most common recruiting website services that goes underused and underappreciated. In a market where clients are becoming increasingly concerned with their web presence in relation to SEO, jargon like long-tail keywords and meta data get thrown around a lot (and rightfully so), but the blog goes unappreciated. An active blog provides great content for newsletters (see #3), but perhaps most importantly, blogs are a great way keep your website’s content fresh and relevant, which helps your SEO ranking while growing your audience’s confidence in your brand and services.
There is an enormous arsenal of recruiting website services at your disposal. You just need a trusted partner that knows what services best match your firm’s needs and can provide them for you in a way that appears seamless and fluid. Recruiters Websites understands what recruiting website services have the most value because we come from a recruiting background. Engaging our services provides you access to not only our technical expertise in terms of website design and digital marketing, but it pairs you with a team that truly understands what recruiters need and what your clients and candidates are looking for.