If you’ve worked with us in the past or plan to, you’ll hear a lot about SEO. SEO is unavoidable if you want your website to be successful. Without it, clients and candidates will be virtually unable to find you. Here are some SEO FAQs (frequently asked questions) to help you understand a little more about best practices.
Q: What is SEO?
SEO stands for Search Engine Optimization. It is a method used by website development and marketing professionals to help your website rank on search results pages on search engines like Google or Bing. The goal with SEO is to rank high enough to be on the first page because a higher means you will have more organic (unpaid) traffic to your site.
Q: How does SEO work?
SEO is based on complex algorithms that aren’t shared with the general public so unfortunately, the only people who really know how SEO works are the people that design it. However, tech experts have been able to decipher some of their code in order to discover a few of the factors that contribute to good SEO like keywords.
Q: What are keywords?
Keywords and keyphrases are short, simple terms potential clients and candidates might type into a search bar when trying to find you. They should summarize your services and organization while being specific to your industry. For example, if you are the owner of a firm specializing in accounting recruiting, a keyphrase on your site could include “accounting recruiting firm.”
*Important: you don’t want the name of your company to be a keyphrase for your website because it will already be the title of your site and therefore searchable.
Q: What makes my website fully optimized?
Like we said earlier, the formula for full optimization is kept a secret from the general public, but we’ve been able to find a few answers to that question with a lot of trial and error. One of the most important things to remember is, search engines want to make money and the best way for them to do so is to always provide their customers with the best and most relevant content possible in order to maintain their trust. Here’s what we know makes your website optimized:
- Keywords and keyphrases help your SEO by making your website searchable. Keywords and phrases are assigned to specific pages of your website where they are included in the written content, image alt-text (description that appears behind an image), meta description (the summary that appears on a search result page) and slug (the part of a page’s URL that defines what the page is about).
- Easy navigation: Search engines “crawl” websites to collect data about what the site is about. They use this data to produce their results. If your website has complicated navigation (too many pages, too many deadlinks, a website that isn’t mobile-friendly, etc.) search engines will have a hard time crawling them and could give you poor results.
- Updated content: By updating your website on a regular basis, you’ll score points in the game SEO. By posting blogs or simply restructuring and rewording old content properly, you tell search engines that your website is active and up-to-date. Again, search engines want to provide the best information to their customers and that involves showing them sites with updated information.
- Beautiful design: If your website is well-designed, you’ll catch the attention of more visitors who stumble upon it. The more attention you attract, the more time people will spend on your site. This is important to search engines. Click-throughs on your site tell search engines that people see you as an authority in the industry you serve. Because you have a good site, search engines will view yours as one of the best and provide it as a top result.
Q: What does Recruiters Websites do for my SEO strategy?
Recruiters Websites’ content and SEO specialists are the experts in making sure your website is optimized for the best results. We start by designing beautiful, professional websites that are easy to navigate, mobile-friendly and capture your audience’s attention. From there, we create a list of keyphrases for each page that define your business and services. We apply these to the elements on the backend of your site to make sure they’re able to be seen by the creepy crawlers of search engines. We also verify that each keyphrase is something people are actually searching for often.
SEO is a complicated process made easy by putting your site in the hands of Recruiters Websites. We take the guesswork out of website design, development and optimization so you can focus on running your business and making it a success. For more information about how we can help you optimize your website for best performance, contact us today.
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