LinkedIn has become the go-to platform for professionals to connect, network and discover new opportunities. As a recruiter, harnessing the power of LinkedIn is crucial for expanding your professional network and reaching potential clients and candidates. While a strong personal LinkedIn profile is essential, a well-optimized LinkedIn company page can take your brand's visibility and credibility to the next level. 

One of the most effective ways to grow your LinkedIn company page is by utilizing invitation credits. Invitation credits allow you to send personalized invitations to individuals, inviting them to follow and engage with your company page. Today, we will explore how you can leverage invitation credits to unlock the growth potential of your LinkedIn company page and maximize its impact on your recruitment efforts. 

Build a Solid Foundation 

Before diving into invitation credits, it's crucial to ensure that your LinkedIn company page is fully optimized, which we have talked about previously in another blog. Update your page with a compelling company description, high-quality visuals and relevant keywords to attract your target audience. Make sure your page reflects your brand's identity and highlights your unique value proposition. 

Identify and Target Your Audience 

To make the most of invitation credits, it is important to identify your target audience. Define the characteristics of the professionals you want to connect with—such as industry, job titles and geographic location. LinkedIn's advanced search features can help you narrow down your audience and create a more targeted outreach strategy.  

Within your company page, every admin has the ability to invite their connections to follow your LinkedIn page. Invitation credits are also on a credit system, which means if you invite a connection to follow your page using this feature and they accept, you get the credit back, so you can invite more connections to follow. Therefore, it makes sense to invite people you know, who are active on LinkedIn and who have a high likelihood of accepting your invitation. 

• Invite people you know who are active on LinkedIn 
• Invite people who know your business name 
• Invite new connections if you have had a memorable messaging exchange or conversation in a post 
• Invite potential candidates during the interview process 
• Invite prospects after a discovery call or during the proposal process 
• Invite clients you are doing business with today 
• Invite past clients 
• Invite individuals who are your top referral partners 
• Invite people who invite you to follow their page 

Craft Personalized Invitations 

When using invitation credits, avoid generic and impersonal messages. Take the time to craft personalized invitations that resonate with your intended recipients. Highlight how following your company page can benefit them, whether it's access to industry insights, job opportunities or valuable networking connections. Personalization goes a long way in capturing the attention and interest of potential followers. 

Use Them or Lose Them 

It is important to know that every month your credits reset, so we recommend using all credits every month. Most page admins are given 100-page credits a month. However, there are some lucky admins that are given 250 credits, and it has been rumored if you do not use the 250 credits every month, you will be moved down to 100 a month. Here are some tips to keep you on track throughout the month: 

• On the first day of the month, start inviting people to follow your page 
• If you have multiple page admins, make sure you have a process for splitting up the credits so one person does not get overwhelmed.  
• Check once a week to see if more credits are available, and issue more invitations as credits are accepted. 
• On the last few days of the month, make sure all invitation credits have been used.  

Engage and Provide Value 

Once individuals accept your invitations and start following your company page, it is essential to consistently engage with them and provide valuable content. Share industry news, thought leadership articles and job openings to keep your followers informed and engaged. Encourage discussions and respond to comments to foster a sense of community and establish your company as a trusted source of information. 

Monitor and Optimize 

As you start using your invitation credits, monitor the performance of your outreach efforts. LinkedIn provides analytics and insights that allow you to track the success of your invitations and the growth of your company page. Analyze the data to identify what strategies are working well and refine your approach accordingly. Experiment with different invitation messages, audience segments and content types to optimize your results. 

Invitation credits present a powerful tool for growing your LinkedIn company page and expanding your reach within the professional community. By leveraging these credits effectively, you can connect with your target audience, build a strong network and establish your brand as a leader in your industry. With dedication, a strategic approach and more helpful information from Recruiters Websites, you will witness your LinkedIn company page thrive, opening new doors of opportunity for your recruiting firm.