Content Style and Grammar Guide
Unless requested otherwise, Recruiters Websites uses Associated Press (AP) style guidelines for website content. AP style, also known as journalistic style, allows for consistent guidelines in terms of grammar, spelling, punctuation and language usage. Its purpose is to promote uniformity for ease of reading and a common understanding.
AP style provides consistent guidelines for such publications in terms of grammar, spelling, punctuation and language usage. AP style also aims to avoid stereotypes and unintentionally offensive language.
Some things you might notice in your website copy:
- Only proper nouns (people, places and brand names) and derivatives should be capitalized.
- Capitalize someone’s title if it’s used before his or her name, but lowercase job descriptions.
- Dates should be written in figures only, without these cute little add-ons (st, nd, rd, th).
- Spell out a numeral at the beginning of a sentence
- Spell out whole numbers below 10, use figures for 10 and above.
- Use numerals for age.
- Once you make you millions, you’ll have to learn a new rule: it’s written $1 million, $2 million, etc.
- Percent is one word. When writing out percentages, use figures and the word percent: 5 percent, 100 percent. Repeat percent with each figure if you’re talking about a range: 4 percent to 5 percent.
- Dates and times: For times, use am and pm (lowercase, no periods). 3 pm, 10 am. Always use a hyphen between times (2-4 pm). Write out full words for days of the week (Monday, Tuesday, etc.). Do not use abbreviations beyond extremely common and accepted abbreviations.
- Except in an address, spell out any state names (do not abbreviate). When part of an address (with a ZIP Code), use two-letter postal abbreviations for states.
- Directions: Lowercase north, south, east, west when they indicate compass direction. But if you’re talking about a region (she’s from the Midwest; it’s a Southern college), capitalize.
- Use a single exclamation point to signal excitement.
- Use commas to separate elements in a series, but do not put a comma before the conjunction in a simple series: The flag is red, white and blue. However, in a complex series of phrases, a comma may be needed: The main points of the blog post are to introduce AP style, teach bloggers and content marketers the basic rules, and help writers apply these rules to their work. NOTE: If you prefer the serial (Oxford) comma, we will make that adjustment to your content.