What your staffing website needs to succeed

We live in an age when how you appear online is everything. It’s almost guaranteed that, after you call a potential client, the first thing they do is a quick Google search on your staffing or recruiting firm. Every recruiter knows impressions matter and, today, your digital impression matters too. How your staffing website looks and navigates can play a huge role in how new clients view your firm’s credibility.

Worried your website is missing a few key features? Don’t worry; our team at Recruiters Websites is ready to help you ensure your digital impression is its best.

Judge a book by its cover

We’ve all been told “don’t judge a book by its cover” and, while that policy was useful in teaching kids not to tease others or in encouraging the checking out of a new book at the library, it doesn’t apply to all situations.

Imagine arranging an interview with a candidate who walks in wearing an oversized coat, ripped pants and shoes that are falling apart. It’s not a good first impression and you automatically have a negative feeling about the candidate. While they may have an excellent resume, you’ve already judged that book by its cover and the résumé is filed in the do-not-market pile. Clients and candidates alike will judge how your website looks before taking the time to get to know your business. If your website is outdated, cluttered or too plain, the judgment you receive may be the same one you give that candidate.

Making sure your website is updated and clean is crucial to keeping people interested in your business. Your website is meant to tell your story and if that story is being overshadowed by an obnoxious website or dulled by a weak online presentation, you may have a hard time getting your message across. Using a logical layout, fonts that compliment your logo, a color scheme that is attractive to the eye and appropriate visuals like photos and graphics can help improve the overall look of your site and keep people interested in what you have to offer.

Navigating a website or the Seven Seas?

When people come to your website, they are looking for information about you and your recruiting or staffing website. It’s important that this information is easy to find. If your website resembles a convoluted treasure map, viewers will quickly get overwhelmed and frustrated and leave the site without getting to know you.

The layout of your site should give a visitor the ability to quickly and easily find the information they came for. By using clear labels for information, following a logical layout and keeping it simple, navigating the basics of your site will be quick and easy, allowing viewers to focus on getting the information they need.

You also want clients and candidates to stay on your website. If you’re using an applicant tracking system or job board function, it’s important they are integrated into your website. By ensuring these systems work well with your website, you will keep people on the site longer and make sure their experience is favorable.

The Internet is your stage

The most important part of your website is telling your story and representing your brand online. You want to share your mission and values with your clients and candidates so they know what sets your business apart from the rest.

The written content on your website should tell your company’s story while emphasizing the strengths and benefits you offer to clients and candidates. Use strategic messaging and calls to action to inspire clients to use your services and inspire candidates to trust you with their future. By using blogs and regularly updating the information on your site, you will show viewers you are up-to-date on industry trends and that you are the expert in what you do. Why would they need other firms when they have you?

The content on your site is also vital to making sure people can find you in the first place. Using strong key terms and inbound links can help improve the search engine optimization (SEO) of your site so you rank high in Google and other search engine results. (You can learn more about the importance of SEO here.)

You know your service is the best and it’s important your recruiting or staffing website reflects that confidence. At Recruiters Websites, we know what to do to make sure your digital presence is stronger than your competition’s. We are a full-service agency that can design your website to reflect your style, integrate necessary software for easy navigation, host your site so it stays secure and up-to-date, and market your brand with relevant content. When it comes to making sure your website has everything it needs to succeed, partnering with Recruiters Websites is the best way to shine online.

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Breanne Bleichroth

Breanne Bleichroth is a copywriter and SEO expert. She uses her journalism experience to create fresh, compelling and custom content for our clients—always with the reader in mind.

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