Posts by Emily Blattel
Beyond the job post: What type of content attracts passive candidates?
TL;DR Passive candidates rarely respond to job posts or traditional recruiting content. They are successful in their current roles and not actively searching for a new position. Instead of job descriptions and promotional messaging, recruiting firms must create content that provides market insight, career guidance, and industry perspective. Content such as compensation reports, skill trend analysis, case…
Read MoreWhat Google’s new AI search guidance means for recruiting websites (May 2026)
Google published new guidance on how websites can appear in generative AI features inside Google Search, including AI Overviews and AI Mode. For recruiting firm owners, the message is pretty practical. AI search still depends on the same basic things that have always mattered: clear content, a site Google can read, and information that answers what people are…
Read MoreHow to Turn Job Orders and Placements into Marketing Content
Most recruiting firms think content marketing means starting from scratch. New ideas. New topics. New time commitments they don’t have. That’s not the reality. You’re already producing content every day. You just aren’t using it that way. Every job order, every placement, every client conversation—those are all raw materials for marketing. The firms that turn those into content are the ones that…
Read MoreHow Recruiting Thought Leadership Drives Business Growth
Every recruiting firm claims deep expertise and strong relationships. Thought leadership is how you prove it before a prospect ever picks up the phone. This guide walks through what recruiting thought leadership actually means, why it drives business growth, and the specific tactics that turn your expertise into a competitive advantage. What is Recruiting Thought Leadership? Recruiting…
Read More12 Essential Recruiter Website Features for 2026
Your recruiting website works while you sleep, or it doesn’t work at all. The difference comes down to whether your site has the right features to attract hiring managers, engage candidates and convert visitors into real business. This guide breaks down 12 features that separate high-performing recruiting websites from digital brochures, from job search functionality and ATS integration to SEO landing…
Read MoreSEO for AI search: What recruiters need to know (and why the basics still matter)
It feels like everyone is talking about “SEO for AI” lately, especially in recruiting. You might have heard clients ask, “How do I get my firm’s website to show up in ChatGPT or Google’s new AI Overviews?” You may have seen vendors promising “AI-ready” content or new tricks for getting noticed. But here’s what Google itself says: You don’t need to chase…
Read MoreWhy strong recruiter profiles matter (and how to make yours hard for scammers to copy)
Fake recruiters are becoming a real problem. Fast Company recently covered a wave of scams where impostors pretend to represent well-known employers. They reach out with “urgent hiring needs,” skip interviews, and try to collect personal or financial information—often using names or logos that look believable. This hurts job seekers, but it also affects real recruiting firms. When people hear about fake recruiters,…
Read MoreFree PR tactics for recruiters: How to get media coverage without spending (nearly) anything
Public relations often feels out of reach for smaller recruiting firms. It sounds expensive, time-consuming, or reserved for companies with full marketing teams. But with the right strategy, you can earn meaningful media attention without spending anything. PR helps recruiters do three simple things: Build credibility Earn backlinks that improve search visibility Get your name…
Read MoreRecruiters Websites Launches Affordable Starter Websites for Recruiting Firms
Recruiters Websites has launched Blueprint Foundations, a one-page starter website built specifically for recruiting firms, at an introductory price of $2,500. A limited queue of 25 projects is open through Dec. 1 for firms that want their new website live before the new year. CAPE GIRARDEAU, MISSOURI—Recruiters Websites today announced the launch of Blueprint Foundations,…
Read MoreSIS5: Now’s the Time to Reimagine Everything
What if you could learn how to rewire your staffing or recruiting firm from top to bottom in a single day? That’s the promise behind SMART IDEAS Summit 5, and it’s a bold one, but you can be sure Haley Marketing and Recruiters Websites will deliver. For the last five years, Haley Marketing has hosted…
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