Posts by Samantha Prost
Mastering the “Helpful Content” SEO Google Update: The Art of Content Maintenance for Recruiters
The recent “Helpful Content” SEO Google update sent ripples through the digital marketing landscape, leaving many businesses scrambling to adapt. Amidst the chaos, numerous suggestions and predictions flooded the online sphere, some helpful; others, not so much. However, one simple and effective strategy stands out for smart recruiters looking to ride the wave of this…
Read MoreUnpacking the Role of Hashtags on LinkedIn: Are They Still Essential?
LinkedIn, the professional networking platform, has undergone significant changes in recent years, particularly in how it treats hashtags. The question on many users’ minds is, do you still need to use hashtags on LinkedIn for effective post visibility? Evolution of Hashtags on LinkedIn In the not-so-distant past, LinkedIn didn’t support hashtags at all. This changed…
Read MoreThree Ways Top Billers Use Digital Marketing to Drive Inbound Sales Leads
Trying to stay at the top of your recruiting game requires excellent interpersonal skills and a savvy approach to leveraging digital marketing. Top billers, those recruiting pros who consistently outperform their peers, understand the power of digital marketing in driving inbound sales leads. We’ve gathered three key strategies that set top billers apart and help…
Read MoreWhy You Should Fire Yourself: The Secret to a Great Recruiting Website
Your website is more than just a digital business card; it’s your most powerful tool for attracting clients and candidates alike while establishing your agency as a force to be reckoned with. Unfortunately, despite its critical role, many recruiting professionals inadvertently hinder the success of their website. We’re going to discuss a somewhat counterintuitive concept:…
Read MoreUnleashing the Power of Digital Marketing for Recruiting Firms
These days, digital marketing has become the cornerstone of success for businesses across all industries. Recruiting firms are no exception. The digital landscape offers a vast playground for reaching and engaging clients and candidates. Let’s explore the pivotal role of digital marketing for recruiters, highlight its importance through real-world examples and unveil how embracing digital…
Read MoreMobile recruiting: How to design a mobile-friendly website for today’s job seekers
Mobile devices have become integral to our daily lives as we coast through this (fairly) new millennium. People rely on smartphones and tablets for various activities, including job searching and, as a result, mobile recruiting has become a critical aspect of talent acquisition. To attract and engage top talent, recruiters must ensure that their company’s…
Read More5 Ways Your Website Can Generate More Placements—without Increasing Costs
Having a website that effectively generates placements is essential in recruiting. It’s as simple as that. A well-optimized website not only serves as your digital storefront but also acts as a powerful tool to attract, engage and convert candidates and clients. The good news is that you can make your website more effective at generating…
Read MoreHow Long Does It Take to See Results from Blogging?
In digital marketing, blogging is a cornerstone strategy for businesses to establish authority, engage audiences, and drive traffic. However, like most endeavors, we often hear the question, “How long does it take to see tangible results from blogging?” This query, much like the topic itself, demands a comprehensive exploration. So, let’s embark on a journey…
Read MoreMake Your Recruiter Marketing Smarter During Tough Times
In any industry, adaptability is key to thriving during challenging times. Amid economic uncertainty, recruiting firms and individual recruiters must make their marketing work smarter, ensuring every effort leads to valuable client leads and a positive return on investment. Let’s explore several strategies to achieve precisely that. Leverage Data and Analytics Integrating data and analytics…
Read MoreThe Human Element in AI Recruitment: Balancing Technology with Personal Touch
Over the past few years, artificial intelligence (AI) has become an indispensable tool in various industries, including talent acquisition. AI-powered recruitment tools have revolutionized the hiring process, streamlining candidate screening, automating routine tasks and providing data-driven insights. However, as AI takes center stage in recruitment, it’s crucial not to lose sight of the human element…
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