On October 4, 2021, time stood still.
Well, not quite.
Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting our pumpkin spice lattes as autumn creeps on.
What if it was longer than a workday? What if those sites never came back, or even worse, what if LinkedIn went down? Would your recruiting firm survive?
Don’t Put All Your Eggs in One Site
We talk a lot about different social media sites as tools for your recruiting firm, but they are just that; one tool in your arsenal. When recruiters rely solely on just one of their tools, they are missing out on potential placements elsewhere.
You might think Facebook or Instagram aren’t your main social media tools, and that’s okay. But for argument’s sake, let’s say LinkedIn was the site that died on October 4. Sixty-five million decision-makers use LinkedIn, and we all know how much time recruiters spend on the platform. The average number of LinkedIn connections is 930. That means you now have 930 connections you can’t connect with due to one social media site being down. Yes, you might have email addresses or phone numbers stored externally for some of them, but certainly not all 930 connections.
There are also 40 million users searching for jobs on LinkedIn every week, and we can say with even more certainty that you don’t have those connections stored offsite. Having a website that can collect and store leads, show open positions, hold relevant articles and house your non-LinkedIn contact information has never been more important in this imperfect digital world we live in.
Don’t Lose Money You’ve Worked Hard For
Without an accurate and up-to-date website for your recruiting firm, you are leaving money on the table every single day. We’ve talked about this in the past, yet we still see so many recruiting firms, large and small, without a website, leaving them vulnerable to outages and misinformation.
You’ve already put in hours, months, even years of hard work building your firm and watching it grow. By not having a great website, you’re basically taking all of your work and stating it’s not important enough to share with the world. Additionally, having a website that isn’t optimized for search engines or has incorrect data on it is almost like not having one at all.
Don’t Worry About the Investment
Having a modern website for your recruiting firm is just as important as having a phone number or a signed fee agreement. As with anything, there’s a cost for a website—through both time and money. The good news is that you get to decide how much time and money you want to invest in your website because there are so many options out there.
Option 1: You could go with a template-based website, which might be lower in initial cost but likely higher in your time spent building, designing, writing, optimizing and hosting all while only having certain elements to work with and offering only sparse customer service.
Option 2: You could go with a custom website that is higher in initial cost but lower in your time spent because you don’t actually do the building, designing, writing, optimizing and hosting, all while having complete control on the look and functionality. You’ll have a sales team to work with as well as a design team, development team, copywriters and SEO experts working to ensure your website shows up even when Facebook or, heaven forbid, LinkedIn doesn’t.
The decision is yours, just as was the decision to start your own recruiting firm. Our team at Recruiters Websites takes the time to learn about the wants and needs of each client we take on, bringing our extensive knowledge and previous recruiting expertise to the table. Who we are isn’t as important as what we do. And what we do is create beautiful, unique websites for those hard-working recruiters who know the difference between Option 1 and Option 2. Let’s chat before Facebook goes down again!
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