Posts by Cole Windler
7 Ways a Ghostwriter Can Help Recruiters Make More Placements
In recruiting and staffing, establishing a strong online presence and effectively communicating your value proposition are crucial. While recruiters and staffing agencies excel at identifying talent and connecting them with the right opportunities, there’s another piece of the puzzle that’s often overlooked: high-quality, persuasive content. This is where professional copywriters come in. Hiring a copywriter…
Read MoreWhy Split Placements Work in a Volatile Economy
For someone who knows the possibilities afforded by recruiting, the allure of a full placement fee is hard to resist. However, the strategic use of split placements can offer more than just an additional income stream, especially in challenging economic times. This approach not only complements your revenue but also expands your professional network and…
Read MoreGetting Started: Digital Marketing for the Staffing Industry
Thriving in any market setting isn’t just about the talent you can source in the now. It’s about developing those relationships and effectively expanding your networks so that you can meet and capitalize on the demand for accessible talent. Digital marketing, with its vast array of tools and techniques, has become a critical component of…
Read MoreRecruitment Marketing for Staffing and Recruiting Agencies: Embrace Programmatic Job Advertising
Recruitment marketing for staffing and recruiting agencies is an essential aspect of modern talent acquisition, involving strategic and tactical methods to discover, attract, and engage job seekers. In the face of increasing challenges in candidate acquisition across multiple platforms, recruitment marketing has become crucial for making recruitment more efficient and cost-effective. Among the various tools…
Read MoreFeel around and find out: Being the bridge between AI and it’s future use in … everything
AI is potentially very scary—super scary even. It is a technology that has been in some form of development for decades, but until only recently has the closest thing to actualized AI come to market. It is a strange thing to talk about something so potentially powerful and amazing in a marketing blog, but we…
Read MoreThe Intersection of Digital Technology and Communication: Powering The Future of Talent Acquisition
Digital technology has become an inextricable part of our everyday lives, deeply ingrained in how we communicate, interact and conduct business. But this sweeping transformation isn’t confined solely to social media or marketing—it’s revolutionizing the world of talent acquisition as well. The partnership between digital technology and AI in business is a crucial driver of…
Read MoreThoughts on ice: How something that was once a luxury is now an essential
This is a blog about digital marketing—I promise. For search optimization purposes, let’s say digital marketing for talent acquisition, but realistically it can be for any business or organization or nonprofit, big or small or in between. We are all living in a crazy, whack-a-do diverse online ecosystem now, defined by complexity and a high…
Read MoreA Deep Dive into Original Content Creation for Recruitment Firms
In the high-stakes recruitment arena, forging a strong, unique presence is more than just a goal—it’s a necessity. Recruitment firms looking to transcend their competition must invest in original content creation. This practice, coupled with strategic marketing tools and professional marketing agencies’ expertise, leads to unparalleled success. The Unmatched Power of Original Content Original content…
Read MoreThe Camouflage of generalization: Destroying your brand identity and why that’s bad.
Brand identity must be maintained. Let’s just start with that. As we look upon the coming horde of content creation—intensified by the perpetuation of large language “AI” iterations and potential entities—in awe at the sheer amount of it all, we must consider what is next or what is now, even. “But, I am me, and…
Read MoreMarketing to Passive Candidates: Adding AI to Your Recruiting Tool Set
In a hiring market rife with talent shortages, marketing to passive candidates is crucial. With the advancement of artificial intelligence (AI) in recruiting strategies, recruiters are now armed with an impressive tool to engage candidates who aren’t actively looking for a career change. A passive candidate is a professional who isn’t actively seeking a new…
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