Posts by Cole Windler
Recruitment Marketing for Staffing and Recruiting Agencies: Embrace Programmatic Job Advertising
Recruitment marketing for staffing and recruiting agencies is an essential aspect of modern talent acquisition, involving strategic and tactical methods to discover, attract, and engage job seekers. In the face of increasing challenges in candidate acquisition across multiple platforms, recruitment marketing has become crucial for making recruitment more efficient and cost-effective. Among the various tools…
Read MoreFeel around and find out: Being the bridge between AI and it’s future use in … everything
AI is potentially very scary—super scary even. It is a technology that has been in some form of development for decades, but until only recently has the closest thing to actualized AI come to market. It is a strange thing to talk about something so potentially powerful and amazing in a marketing blog, but we…
Read MoreThe Intersection of Digital Technology and Communication: Powering The Future of Talent Acquisition
Digital technology has become an inextricable part of our everyday lives, deeply ingrained in how we communicate, interact and conduct business. But this sweeping transformation isn’t confined solely to social media or marketing—it’s revolutionizing the world of talent acquisition as well. The partnership between digital technology and AI in business is a crucial driver of…
Read MoreThoughts on ice: How something that was once a luxury is now an essential
This is a blog about digital marketing—I promise. For search optimization purposes, let’s say digital marketing for talent acquisition, but realistically it can be for any business or organization or nonprofit, big or small or in between. We are all living in a crazy, whack-a-do diverse online ecosystem now, defined by complexity and a high…
Read MoreA Deep Dive into Original Content Creation for Recruitment Firms
In the high-stakes recruitment arena, forging a strong, unique presence is more than just a goal—it’s a necessity. Recruitment firms looking to transcend their competition must invest in original content creation. This practice, coupled with strategic marketing tools and professional marketing agencies’ expertise, leads to unparalleled success. The Unmatched Power of Original Content Original content…
Read MoreThe Camouflage of generalization: Destroying your brand identity and why that’s bad.
Brand identity must be maintained. Let’s just start with that. As we look upon the coming horde of content creation—intensified by the perpetuation of large language “AI” iterations and potential entities—in awe at the sheer amount of it all, we must consider what is next or what is now, even. “But, I am me, and…
Read MoreMarketing to Passive Candidates: Adding AI to Your Recruiting Tool Set
In a hiring market rife with talent shortages, marketing to passive candidates is crucial. With the advancement of artificial intelligence (AI) in recruiting strategies, recruiters are now armed with an impressive tool to engage candidates who aren’t actively looking for a career change. A passive candidate is a professional who isn’t actively seeking a new…
Read More10 Ways to Optimize Your Recruiting Website in 2023
As we continue to forge a path through 2023, the recruitment landscape is constantly evolving. With more candidates searching for jobs online, it’s important for recruiters to optimize their websites to ensure it attracts and engages top talent. Here are 10 things recruiters can do to optimize their websites in 2023. 1. Mobile Optimization With…
Read MoreRecruitment Marketing Best Practices: One approach does not fit all. Common misconceptions.
Marketing best practices. It is a term we throw around a lot when we want to sound like an authority, expert, thought-leader, consultant or generally smart person. And sure, in business and in life there are a few things you should always do: be honest, decent, kind and considerate—basic golden-rule stuff—but marketing is not…
Read MoreDownsides of AI in recruiting: A practical approach
Artificial intelligence (AI) is a rapidly growing technology that has transformed many industries, including recruitment. AI has been integrated into the recruitment process to assist HR teams in identifying and hiring the most qualified candidates. While the use of AI in recruiting has many benefits, including increased efficiency and reduced bias, there are potential cons…
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