Posts by Cole Windler
How to Turn an Underdog Candidate into a Cinderella Story
March Madness never fails to deliver surprises, and 2024 was no exception. Last year’s tournament saw NC State emerge as a true Cinderella story, making an improbable run to the Final Four as a No. 11 seed—their first appearance at that stage since 1983. Few expected them to survive the early rounds, but they toppled…
Read MoreWhere Preparation Meets Opportunity: Preparing Recruiters for 2025
There’s a quote from the Roman philosopher Seneca the Younger that resonates strongly with today’s competitive, tech and relationship driven markets: “Luck is the point where preparation meets opportunity.” As we move deeper into 2025, this idea couldn’t be more relevant, especially for recruiters aiming to thrive in an increasingly competitive market. The digital world…
Read MoreKeeping the Lights on in Small Business America: Marketing as a Utility
What is marketing? We could start with the fundamentals—that at the heart of marketing is messaging, getting what you have to say about a person, place, thing, cause, brand or product to the right people in the right place at the right time, resulting in them—your audience—buying it, metaphorically or literally. And it is simply…
Read MoreHow to Create Content Marketing for Lead Generation to Win More Recruiting Business
Content marketing for lead generation is essential to stand out, build trust and connect with your audience on a deeper level. A well-crafted content marketing strategy does just that, creating valuable and relevant content that draws in potential clients. By focusing on high-quality content, recruiters can position themselves as thought leaders and establish lasting relationships.…
Read More10 Ways to Convert Website Visitors into Recruiting Clients
Attracting visitors to your website is essential, but the real challenge lies in converting website visitors into paying clients. Many businesses spend heavily on attracting traffic, but without the right lead capture strategies, these visitors can easily leave without taking any action. Let’s explore 10 actionable strategies to help you turn those clicks into loyal…
Read MoreBuilding Trust Online: Establishing Credibility in Recruiting and Staffing
Establishing trust and credibility online is vital for recruiters and staffing agencies. With potential clients and candidates forming impressions long before they ever speak with you, your website becomes the first—and perhaps most critical—touchpoint. It is where you showcase your expertise, build relationships, and distinguish your firm from the competition. A well-designed, thoughtful website does…
Read More5 Ways Your Website Helps Your Recruiting Firm Stand Out
In an increasingly digital world, your website is more than just a digital storefront—it’s a reflection of your brand and the first—or possibly only—impression many clients and candidates will have of your firm. A well-crafted brand identity is essential for standing out in the crowded recruitment industry. The design, layout and overall aesthetic of your…
Read MoreMarketing Metrics That Matter for Recruiters: Key Website Performance Indicators
Understanding marketing metrics that matter for recruiters is critical for improving website performance and client acquisition. Today, recruiters rely heavily on their websites to attract both clients and talent. As competition intensifies, it’s no longer enough to have a visually appealing site; you need to track and optimize performance to ensure it drives business growth.…
Read MoreMQLs vs SQLs: Quantifying Qualified Recruiting Leads
We can all agree that generating leads is essential for growth. But not all leads are created equal. Understanding the difference between marketing qualified leads (MQLs) and sales qualified leads (SQLs) is crucial for maximizing your marketing efforts. MQLs are potential clients or candidates who have shown interest in your firm’s services but may not…
Read MoreEmail Newsletters: Are They Still Viable?
In an age dominated by social media, instant messaging and digital advertising, you might wonder if email newsletters are still a viable tool for recruiting firms. The simple answer is yes. Despite the rise of new communication channels, email newsletters remain a powerful way to attract top talent and build long-lasting relationships with clients. Let’s…
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