Posts by Cole Windler
Put your business-related content where it needs to be
Where do you consume your business-related content? Maybe more importantly, where do your potential clients consume theirs? We live on the edge of the digital information singularity, where our ability to consume all forms of media is only outstripped by our ability to produce so much content that we could never hope to get close…Read More
Why your recruiting business should blog
A lot of our clients say the following when we bring up the blog—we don’t have time, we can’t be consistent with it, or we’re not writers. These are all valid considerations, but collectively or separately they are not good enough reasons to discard this tool for all the potential good it can do for…Read More
Recruiters need to grow their client base. Yes, even you.
One of the most astonishing responses we encounter when informing prospective clients of the importance of having and maintaining a high-functioning, well-designed website is, “I have plenty of clients. I don’t need new ones.” I believe you’d be hard-pressed to examine a successful business that stopped seeking to grow its base. Another diversion to the…Read More
Ghosting Problems: Who Ya Gonna Call?
So, how does ghosting and recruiting relate to … well we can’t really say the name of the movie or we’ll get a copyright strike, so let’s just say they are the busters of ghosts and other ectoplasmic entities. “Are you the Keymaster?” I have no idea what you are talking about, lady. Ghosting problems…Read More
The Big Shift: What it means to recruiters
What is the big shift? The entire country—I mean, realistically, the entire world—just hit a lite version of an economic and social reset button. You hear conversations—yes, folks are having those face-to-face interactions again—where you get the sense that people are staring at the future with a bit of apprehension, if not full-blown fear. Human…Read More
Optimization and Strategy: Navigating SEO
Search engine optimization (SEO) isn’t an option anymore—unless you want your company’s page to get lost in the white noise of the web. The simple fact is, too much information is generated every minute of every day for your site to be competitive, to be organically found, without SEO. Think about it like this. I…Read More
A Monster of a Website
It was a dark and stormy night… The hiring manager picks up her smartphone looking, hoping to find someone, anyone who can help. The thunder crashes and the strobe of lightning flashes through her office window. She sees a shadow, hears a creak in the floor behind her. She turns. Nothing there. She turns back…Read More
Evolved Messaging? Principles of marketing that will never change
Principles of marketing run parallel to every other advancement that has come from the hearts and minds of humanity. Think about it. What does each and every progression do for us? Let’s take travel, for instance. By land, sea and air—and in that order—we have found a way to get to every corner (if a…Read More
Buzzwords: What are we really trying to say?
Buzzwords. What do they do? Why, when working in almost any industry, do they fly out of mouths onto Zoom calls and off our fingers into the emails and instant messages to clients and colleagues?? What is the most effective form of communication in the corporate world? How do we make the clearest impact? Closing…Read More
Secure Website Hosting Done Well: We Have That
If you’re going to build a website that contains any category of private information, you simply have to have secure website hosting services. But keep in mind, not all website hosting services are created equal. The Firewall This term bounces around frequently in popular culture, and is a tech term even the uninitiated have probably…Read More