Posts by Cole Windler
Recruitment Marketing Best Practices: One approach does not fit all. Common misconceptions.
Marketing best practices. It is a term we throw around a lot when we want to sound like an authority, expert, thought-leader, consultant or generally smart person. And sure, in business and in life there are a few things you should always do: be honest, decent, kind and considerate—basic golden-rule stuff—but marketing is not…
Read MoreDownsides of AI in recruiting: A practical approach
Artificial intelligence (AI) is a rapidly growing technology that has transformed many industries, including recruitment. AI has been integrated into the recruitment process to assist HR teams in identifying and hiring the most qualified candidates. While the use of AI in recruiting has many benefits, including increased efficiency and reduced bias, there are potential cons…
Read MoreChatGPT + Recruiting: Recruit smarter with AI
Modern recruiters are continuously looking for new and creative ways to identify, assess, and secure the potential talent for the client companies they act as extensions of. With new and unprecedented access to machine learning and developing artificial intelligence products, these technologies are becoming an important part of the hiring process and have opened numerous…
Read MorePut your recruiting content where it needs to be
Where do you consume your recruiting content? Maybe more importantly, where do your potential clients consume theirs? We live on the edge of the digital information singularity, where our ability to consume all forms of media is only outstripped by our ability to produce so much content that we could never hope to get close…
Read MoreWhy your recruiting business should blog
A lot of our clients say the following when we bring up the blog—we don’t have time, we can’t be consistent with it, or we’re not writers. These are all valid considerations, but collectively or separately they are not good enough reasons to discard this tool for all the potential good it can do for…
Read MoreRecruiters need to grow their client base. Yes, even you.
One of the most astonishing responses we encounter when informing prospective clients of the importance of having and maintaining a high-functioning, well-designed website is, “I have plenty of clients. I don’t need new ones.” I believe you’d be hard-pressed to examine a successful business that stopped seeking to grow its base. Another diversion to the…
Read MoreGhosting Problems: Who Ya Gonna Call?
So, how does ghosting and recruiting relate to … well we can’t really say the name of the movie or we’ll get a copyright strike, so let’s just say they are the busters of ghosts and other ectoplasmic entities. “Are you the Keymaster?” I have no idea what you are talking about, lady. Ghosting problems…
Read MoreThe Big Shift: What it means to recruiters
What is the big shift? The entire country—I mean, realistically, the entire world—just hit a lite version of an economic and social reset button. You hear conversations—yes, folks are having those face-to-face interactions again—where you get the sense that people are staring at the future with a bit of apprehension, if not full-blown fear. Human…
Read MoreOptimization and Strategy: Navigating SEO
Search engine optimization (SEO) isn’t an option anymore—unless you want your company’s page to get lost in the white noise of the web. The simple fact is, too much information is generated every minute of every day for your site to be competitive, to be organically found, without SEO. Think about it like this. I…
Read MoreA Monster of a Website
It was a dark and stormy night… The hiring manager picks up her smartphone looking, hoping to find someone, anyone who can help. The thunder crashes and the strobe of lightning flashes through her office window. She sees a shadow, hears a creak in the floor behind her. She turns. Nothing there. She turns back…
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