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Posts by Sarah Shanahan

Boost Your Brand with Visual Content

Women Interacting with screens to showcase how visual content is important for marketing strategies.

Images hold an impact—how you use images can help you gain new followers and also develop great brand awareness within the recruiting world. Boosting your brand with visual content may sound easy enough, but it does take a bit of strategy and some time commitment.  We have all heard the saying, “a picture is worth…

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Despooking ghostwriting for recruiters

Ghostwriting for recruiters by Recruiters Websites

Ghostwriting for recruiters—what does it really mean? The term ghostwriting can be a bit confusing at times because the word itself is a bit misleading. As exciting as it would be to have a ghost writing all your content, that isn’t what is happening—well, at least not per se.  What is ghostwriting?  Simply put, a…

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LinkedIn Reactions Explained for Recruiters

How to use LinkedIn Reactions to complement your recruitment efforts.

As recruiting and staffing professionals, you know the value of LinkedIn and how the platform makes it easier for you to connect with clients and candidates in the right industries and positions. Now, LinkedIn is making efforts to increase user engagement and improve digital connections—and this provides you with new communication opportunities. Why reactions on…

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Marketing Styles to Maximize Recruitment Efforts: Social Media

By now you should have a better understanding of digital marketing—if not, you still have time to catch up. Content marketing falls under the digital marketing umbrella and we discussed how, when used effectively, content marketing and storytelling can impact the way readers interact with your brand. This week, we are focusing on social media…

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Marketing tactics to maximize recruiting efforts

If you’ve been in recruiting or staffing for any length of time, you’ve probably seen the industry change many times over. Just 25 years ago, your advertising options were set in stone: print, broadcast, direct mail, outdoor advertising and maybe even an event sponsorship or two. More than likely you didn’t have a website and—guess…

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