Posts by Sarah Shanahan
Boost Your Brand with Visual Content
Images hold an impact—how you use images can help you gain new followers and also develop great brand awareness within the recruiting world. Boosting your brand with visual content may sound easy enough, but it does take a bit of strategy and some time commitment. We have all heard the saying, “a picture is worth…
Read MoreDespooking ghostwriting for recruiters
Ghostwriting for recruiters—what does it really mean? The term ghostwriting can be a bit confusing at times because the word itself is a bit misleading. As exciting as it would be to have a ghost writing all your content, that isn’t what is happening—well, at least not per se. What is ghostwriting? Simply put, a…
Read MoreLinkedIn Reactions Explained for Recruiters
As recruiting and staffing professionals, you know the value of LinkedIn and how the platform makes it easier for you to connect with clients and candidates in the right industries and positions. Now, LinkedIn is making efforts to increase user engagement and improve digital connections—and this provides you with new communication opportunities. Why reactions on…
Read MoreMarketing Styles to Maximize Recruitment Efforts: Social Media
By now you should have a better understanding of digital marketing—if not, you still have time to catch up. Content marketing falls under the digital marketing umbrella and we discussed how, when used effectively, content marketing and storytelling can impact the way readers interact with your brand. This week, we are focusing on social media…
Read MoreMarketing styles to maximize recruitment efforts: Content Marketing
Last week we talked about digital marketing and how the umbrella term covers more aspects of marketing than most realize. This week, we are focusing on content marketing and how having unique content can help you engage and interact with your target audience to enhance your recruitment efforts. So let’s take a moment and break…
Read MoreMarketing tactics to maximize recruiting efforts
If you’ve been in recruiting or staffing for any length of time, you’ve probably seen the industry change many times over. Just 25 years ago, your advertising options were set in stone: print, broadcast, direct mail, outdoor advertising and maybe even an event sponsorship or two. More than likely you didn’t have a website and—guess…
Read MoreSocial Selling: What you need to know to improve your recruiting strategy
Many buzzwords stop us in our tracks and make us question, “Do I need to adopt a new method for my business?“ Truth be told, you are probably using social selling to an extent, but maybe you don’t know you are. Either way, it can help you gain more in the world of recruitment. Let’s…
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