Posts by Sarah Shanahan

By now you should have a better understanding of digital marketing—if not, you still have time to catch up. Content marketing falls under the digital marketing umbrella and we discussed how, when used effectively, content marketing and storytelling can impact the way readers interact with your brand. This week, we are focusing on social media…

Last week we talked about digital marketing and how the umbrella term covers more aspects of marketing than most realize. This week, we are focusing on content marketing and how having unique content can help you engage and interact with your target audience to enhance your recruitment efforts. So let’s take a moment and break…

If you’ve been in recruiting or staffing for any length of time, you’ve probably seen the industry change many times over. Just 25 years ago, your advertising options were set in stone: print, broadcast, direct mail, outdoor advertising and maybe even an event sponsorship or two. More than likely you didn’t have a website and—guess…

Many buzz words stop us in our tracks and make us question, “Do I need to adopt a new method for my business?“ Truth be told, you are probably using social selling to an extent, but maybe you don’t know you are. Either way, it can help you gain more in the world of recruitment.…