ChatGPT isn’t a marketing team

ChatGPT and other AI are great tools, but they can’t do everything, and they certainly aren’t a replacement for your firm’s internal or external marketing team.

Driven by the rise of ChatGPT, artificial intelligence (AI) has been the talk of the recruiting world and beyond for the past few weeks—seriously, #ChatGPT has nearly 54,000 followers on LinkedIn. It’s understandable, too. With its ability to craft content with great efficiency, AI can be an amazing tool for your marketing.  However, I’m not…

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Put your business-related content where it needs to be

Put your business-related content where it needs to be

Where do you consume your business-related content? Maybe more importantly, where do your potential clients consume theirs?   We live on the edge of the digital information singularity, where our ability to consume all forms of media is only outstripped by our ability to produce so much content that we could never hope to get close…

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10 Things You Should Know About SEO in 2023

SEO in 2023

SEO in 2023 looks a lot different. You’ve probably heard it a million times from us, but SEO (search engine optimization) is a great way to help your website stand out and attract more traffic. SEO is all about making your website, content and keywords work together to help your website appear in search engine…

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Marketing Tax Deductions for Recruiters

We gathered eight categories of tax-deductible marketing expenses for recruiters, as well as some that are not “marketing."

As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertised your services all…

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TikTok as a Search Engine: Why Recruiters Should be on TikTok

tiktok as a search engine

As a 24-year-old barely millennial, barely Gen Z (alternatively, a Zillennial), TikTok has been my guilty pleasure ever since COVID-19 shut down the world. Amidst all the dance routines, resume tutorials and easy-bake train wreck of pasta recipes that would give an Italian grandmother a heart attack, TikTok has easily replaced Google as the go-to…

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Color Your Brand in 2022

Color Your Brand - Recruiters Websites

Target. Google. Coca-cola. Starbucks. When thinking of these companies, what do you see? Did you picture Target’s red and white bullseye, Google’s colorful serif logo, Coca-Cola’s iconic red and white script, and Starbucks’ green mermaid? Some companies’ branding is just as famous as their services. When you see these color combinations, even in another setting,…

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Why your recruiting business should blog

Why your recruiting business should have a recruiting blog

A lot of our clients say the following when we bring up the blog—we don’t have time, we can’t be consistent with it, or we’re not writers. These are all valid considerations, but collectively or separately they are not good enough reasons to discard this tool for all the potential good it can do for…

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How to choose the right SEO keywords

Choosing the right SEO keywords to be found online

We’ve all heard the term “content is king,” and for a while that blanket statement rang true. Now, it might be a bit dated. As the internet has evolved, so, too, has the way we deliver digital content. Search engine optimized (SEO) content is king now—at least if you want it to be seen. Despite…

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Marketing and Advertising: You Need to Do It

Marketing and Advertising: You Need to Do It, marketing for recruitment agencies blog

You’ve worked incredibly hard for your firm. You’ve been there day and night, building it from the ground up. Maybe you just launched a new division, or maybe you’ve reached a placement goal. There’s plenty to be excited about. No matter the milestone, you may still be missing one key piece of the puzzle: you need…

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