Marketing
Marketing Tax Deductions for Recruiters
As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertised your services all…
Read MoreTikTok as a Search Engine: Why Recruiters Should be on TikTok
As a 24-year-old barely millennial, barely Gen Z (alternatively, a Zillennial), TikTok has been my guilty pleasure ever since COVID-19 shut down the world. Amidst all the dance routines, resume tutorials and easy-bake train wreck of pasta recipes that would give an Italian grandmother a heart attack, TikTok has easily replaced Google as the go-to…
Read MoreColor Your Brand in 2022
Target. Google. Coca-cola. Starbucks. When thinking of these companies, what do you see? Did you picture Target’s red and white bullseye, Google’s colorful serif logo, Coca-Cola’s iconic red and white script, and Starbucks’ green mermaid? Some companies’ branding is just as famous as their services. When you see these color combinations, even in another setting,…
Read MoreWhy your recruiting business should blog
A lot of our clients say the following when we bring up the blog—we don’t have time, we can’t be consistent with it, or we’re not writers. These are all valid considerations, but collectively or separately they are not good enough reasons to discard this tool for all the potential good it can do for…
Read MoreHow to choose the right SEO keywords
We’ve all heard the term “content is king,” and for a while that blanket statement rang true. Now, it might be a bit dated. As the internet has evolved, so, too, has the way we deliver digital content. Search engine optimized (SEO) content is king now—at least if you want it to be seen. Despite…
Read MoreMarketing and Advertising: You Need to Do It
You’ve worked incredibly hard for your firm. You’ve been there day and night, building it from the ground up. Maybe you just launched a new division, or maybe you’ve reached a placement goal. There’s plenty to be excited about. No matter the milestone, you may still be missing one key piece of the puzzle: you need…
Read Morer/recruitinghell: How recruiters can avoid becoming a horror story
Recruiters of the world, you’re facing a serious issue: you don’t really have the greatest reputation. And, no, it’s not in a cool, bad boy type of way. It’s more of a “you don’t care about your candidates and you’re rude” type of way. Or maybe you’re lazy. Or just plain unbearable. Before you start…
Read MoreWhat is going on with Facebook Jobs?
The year is 2022. The weather is cold and bleak. You’ve just been delivered some devastating news: Facebook Jobs is shutting down. Take a moment if you need to. Okay, it’s not that devastating—recruiters still have LinkedIn, job boards, Indeed and a plethora of other options. But it does mean that we’re losing a tool…
Read More9 Paid Media Mistakes to Avoid
Remember the good old days when paid media was easy? You chose your keywords, set your bids, drafted your ad copy and tweaked as needed. But somewhere over the years, paid advertising platforms have become more and more complex, leaving more room for potentially costly errors. We’ve gathered nine potential paid media mistakes to avoid…
Read MoreOptimizing Your Site for Voice Search
“Hey Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but recruiting websites could be doing more to optimize for searches from voice users. …
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