Marketing
ChatGPT isn’t a marketing team
Driven by the rise of ChatGPT, artificial intelligence (AI) has been the talk of the recruiting world and beyond for the past few weeks—seriously, #ChatGPT has nearly 54,000 followers on LinkedIn. It’s understandable, too. With its ability to craft content with great efficiency, AI can be an amazing tool for your marketing. However, I’m not…
Read MorePut your business-related content where it needs to be
Where do you consume your business-related content? Maybe more importantly, where do your potential clients consume theirs? We live on the edge of the digital information singularity, where our ability to consume all forms of media is only outstripped by our ability to produce so much content that we could never hope to get close…
Read More10 Things You Should Know About SEO in 2023
SEO in 2023 looks a lot different. You’ve probably heard it a million times from us, but SEO (search engine optimization) is a great way to help your website stand out and attract more traffic. SEO is all about making your website, content and keywords work together to help your website appear in search engine…
Read MoreMarketing Tax Deductions for Recruiters
As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertised your services all…
Read MoreTikTok as a Search Engine: Why Recruiters Should be on TikTok
As a 24-year-old barely millennial, barely Gen Z (alternatively, a Zillennial), TikTok has been my guilty pleasure ever since COVID-19 shut down the world. Amidst all the dance routines, resume tutorials and easy-bake train wreck of pasta recipes that would give an Italian grandmother a heart attack, TikTok has easily replaced Google as the go-to…
Read MoreColor Your Brand in 2022
Target. Google. Coca-cola. Starbucks. When thinking of these companies, what do you see? Did you picture Target’s red and white bullseye, Google’s colorful serif logo, Coca-Cola’s iconic red and white script, and Starbucks’ green mermaid? Some companies’ branding is just as famous as their services. When you see these color combinations, even in another setting,…
Read MoreWhy your recruiting business should blog
A lot of our clients say the following when we bring up the blog—we don’t have time, we can’t be consistent with it, or we’re not writers. These are all valid considerations, but collectively or separately they are not good enough reasons to discard this tool for all the potential good it can do for…
Read MoreHow to choose the right SEO keywords
We’ve all heard the term “content is king,” and for a while that blanket statement rang true. Now, it might be a bit dated. As the internet has evolved, so, too, has the way we deliver digital content. Search engine optimized (SEO) content is king now—at least if you want it to be seen. Despite…
Read MoreMarketing and Advertising: You Need to Do It
You’ve worked incredibly hard for your firm. You’ve been there day and night, building it from the ground up. Maybe you just launched a new division, or maybe you’ve reached a placement goal. There’s plenty to be excited about. No matter the milestone, you may still be missing one key piece of the puzzle: you need…
Read Morer/recruitinghell: How recruiters can avoid becoming a horror story
Recruiters of the world, you’re facing a serious issue: you don’t really have the greatest reputation. And, no, it’s not in a cool, bad boy type of way. It’s more of a “you don’t care about your candidates and you’re rude” type of way. Or maybe you’re lazy. Or just plain unbearable. Before you start…
Read More