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What is the big shift? The entire country—I mean, realistically, the entire world—just hit a lite version of an economic and social reset button.  You hear conversations—yes, folks are having those face-to-face interactions again—where you get the sense that people are staring at the future with a bit of apprehension, if not full-blown fear. Human…

“What do you think of this?” “It’s good.” Ugh. What a frustrating answer. Maybe even the most frustrating answer. Other top contenders include: “It’s bad.” “I like it.” “I don’t like it.” “It’s fine.”  You get the gist. As a content creator, giving and receiving feedback is one of the most important parts of my…

LinkedIn is a great tool for recruiters, employers and candidates. It allows for people to make strong personal and professional connections, and it’s an effective resource for showing your unique skills. For recruiters, it can be an excellent way to connect with potential candidates. That being said, you’ll also find a number of unique personalities…

What’s the point of having a website if Google doesn’t love it? After all, Google is consistently the number one search engine across the globe, and research shows that roughly 70 percent of all job hunts start with a Google search. Why shouldn’t your firm show up in the top results? Creating a website that…

As we transition back into professional lives that resemble either a pre-pandemic office model or a new productive remote option, educating yourself on the upcoming and changing industry ahead is a must. Here are a handful of newly-released books for recruiters we recommend to read in 2021 to enhance your working knowledge of the recruiting…

In today’s world, it’s weird to think a business wouldn’t have a website, regardless of industry. Yet, an estimated 36 percent of small businesses have been slow getting online. Some business owners say they don’t have the skills, the time, or the money to build a website. But a surprising number say that they don’t…

Ever since humans learned about the phrase ‘artificial intelligence,’ there’s been a fear that, eventually, these robots will take over everyone’s jobs. Though many industries have already adopted AI-backed automation, it is now creeping into the recruiting world. Recruiting is such a personal industry, how could this be? Like any tool, recruiting chatbots are meant…

Each month, Google processes more than 300 million job-related searches. Based on that statistic alone, recruiters can no longer ignore the power of search engine optimization (SEO). When done properly, recruiter website SEO can bring many benefits to any recruiting business, such as advancing your online visibility, improving your rankings and increasing the quality and…

Sometimes, trying to get to the decision maker can be a mystery of sorts. A string of successful phone calls with promising answers end up being with the wrong person and now mean nothing. It’s not necessarily your fault; when given the opportunity, we all like to pretend to be someone with more authority than…

You may have heard the commonly used marketing phrase coined by Bill Gates, “Content is king.” This was true when he said it in 1996, and it’s still true today. But what is “content” and how can a company use content writing to its advantage?  What is content writing?  Content writing is the process of…