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Principles of marketing run parallel to every other advancement that has come from the hearts and minds of humanity. Think about it. What does each and every progression do for us? Let’s take travel, for instance. By land, sea and air—and in that order—we have found a way to get to every corner (if a…

Buzzwords. What do they do? Why, when working in almost any industry, do they fly out of mouths onto Zoom calls and off our fingers into the emails and instant messages to clients and colleagues??  What is the most effective form of communication in the corporate world? How do we make the clearest impact? Closing…

If you’re going to build a website that contains any category of private information, you simply have to have secure website hosting services. But keep in mind, not all website hosting services are created equal. The Firewall This term bounces around frequently in popular culture, and is a tech term even the uninitiated have probably…

Cultivating culture within any company is essential to its long term viability. Creating a work environment where your teams feel they can flourish, where they are valued—and they know it—makes for an engine that is innovative, adaptable and productive; but what do we build it with? What are the essential parts? How do we maintain…

I sit at the back of our office, in a windowless office with a very thick door. The walls are a bit thin, but with the right white noise app or the monotone of an academic lecture, I manage to stay the course, so to speak. Some may want the big window, the sunlight, some…

A digital marketing strategy is largely—if not wholly—dependent on the social, political and economic climate you are wanting to explore and in the long run capitalize upon. The year 2020 has been a hectic time for any market. We’ve faced shortages in food distribution and medical supplies. We’ve experienced an immense oil surplus and a…

Nah, you don’t need a great website.  It’s not important. It’s extra. It is just one more thing to go wrong in your day—just another thing you will have to fix down the road. Probably more trouble than it’s worth. What pathways, what access, what new organic opportunities could it offer that you can’t get…

As we all begin to transition back into professional lives that resemble either a pre-pandemic office model or a new productive remote option, educating one’s self is not dependent upon location. Here are just a few newly-released books for recruiters we recommend to read in 2020 to enhance your working knowledge of the recruiting space. …

The best things in life are free—for a little while We understand that, as a recruiter, your time is valuable and having marketing tools in your pocket is crucial to helping you reach new goals. Even better is having FREE marketing tools at your fingertips. You’re in luck. Whether it’s photos, graphics or email options,…

Growing up, there was a row of pictures in my grandma’s hutch. They were all photographs of each of my four uncles in uniform. Every one of them served in the military, spread out over three wars. Thankfully, they all made it home and I got to know them in later years. We all have…