Social Media
LinkedIn Updates: Thought Leader Ads and Algorithm Shifts
LinkedIn continues to evolve and introduce new features and updates to enhance the platform’s effectiveness for recruiters. Today, we’re exploring the recent updates and offerings on LinkedIn that can help recruiters leverage the platform’s potential to connect with professionals, elevate their brand and attract top talent. Introducing Thought Leader Ads for Great Visibility Perhaps the…
Read MoreGuest Posting in 2023: 10 Tips for Recruiters to Increase Brand Awareness
In the ever-evolving digital landscape, building brand awareness is crucial for recruiting firms and individuals alike. One effective strategy that continues to stand the test of time is guest posting. By contributing high-quality content to established publications and authoritative websites, you can expand your reach, showcase your expertise and amplify your brand’s visibility in 2023. …
Read MoreNew LinkedIn Features Recruiters Should Definitely Know
New LinkedIn features have officially rolled out! With its range of advanced tools for publishing and building community, LinkedIn Pages give recruiters and staffing firms the chance to communicate their purpose, values and offerings. New LinkedIn Page features are always available to help organizations maximize their online presence. Learn how you can make the most…
Read MorePut your recruiting content where it needs to be
Where do you consume your recruiting content? Maybe more importantly, where do your potential clients consume theirs? We live on the edge of the digital information singularity, where our ability to consume all forms of media is only outstripped by our ability to produce so much content that we could never hope to get close…
Read Morer/recruitinghell: How recruiters can avoid becoming a horror story
Recruiters of the world, you’re facing a serious issue: you don’t really have the greatest reputation. And, no, it’s not in a cool, bad boy type of way. It’s more of a “you don’t care about your candidates and you’re rude” type of way. Or maybe you’re lazy. Or just plain unbearable. Before you start…
Read MoreWhat is going on with Facebook Jobs?
The year is 2022. The weather is cold and bleak. You’ve just been delivered some devastating news: Facebook Jobs is shutting down. Take a moment if you need to. Okay, it’s not that devastating—recruiters still have LinkedIn, job boards, Indeed and a plethora of other options. But it does mean that we’re losing a tool…
Read More9 Paid Media Mistakes to Avoid
Remember the good old days when paid media was easy? You chose your keywords, set your bids, drafted your ad copy and tweaked as needed. But somewhere over the years, paid advertising platforms have become more and more complex, leaving more room for potentially costly errors. We’ve gathered nine potential paid media mistakes to avoid…
Read MoreComplete your branding: Update social when you launch a new website
You went through the hard work of creating a new website, perfecting each line of copy and every single image. It’s now time to launch this site to the public, and see those leads flood in! But wait, have you updated your social media branding to match your new site? Chances are, the answer is…
Read More5 LinkedIn Strategies to Boost Your SEO
Social media channels such as LinkedIn can positively impact your website’s SEO performance and boost your Google search rank, yet many recruiters silo SEO and LinkedIn or other social media marketing instead of seeing them as two parts of the same holistic ecosystem. Your LinkedIn page can be a valuable ally to your overall SEO.…
Read MoreWhen Social Media Fails, a Website Prevails
On October 4, 2021, time stood still. Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…
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