Social Media
Put your business-related content where it needs to be
Where do you consume your business-related content? Maybe more importantly, where do your potential clients consume theirs? We live on the edge of the digital information singularity, where our ability to consume all forms of media is only outstripped by our ability to produce so much content that we could never hope to get close…
Read Morer/recruitinghell: How recruiters can avoid becoming a horror story
Recruiters of the world, you’re facing a serious issue: you don’t really have the greatest reputation. And, no, it’s not in a cool, bad boy type of way. It’s more of a “you don’t care about your candidates and you’re rude” type of way. Or maybe you’re lazy. Or just plain unbearable. Before you start…
Read MoreWhat is going on with Facebook Jobs?
The year is 2022. The weather is cold and bleak. You’ve just been delivered some devastating news: Facebook Jobs is shutting down. Take a moment if you need to. Okay, it’s not that devastating—recruiters still have LinkedIn, job boards, Indeed and a plethora of other options. But it does mean that we’re losing a tool…
Read More9 Paid Media Mistakes to Avoid
Remember the good old days when paid media was easy? You chose your keywords, set your bids, drafted your ad copy and tweaked as needed. But somewhere over the years, paid advertising platforms have become more and more complex, leaving more room for potentially costly errors. We’ve gathered nine potential paid media mistakes to avoid…
Read MoreComplete your branding: Update social when you launch a new website
You went through the hard work of creating a new website, perfecting each line of copy and every single image. It’s now time to launch this site to the public, and see those leads flood in! But wait, have you updated your social media branding to match your new site? Chances are, the answer is…
Read More5 LinkedIn Strategies to Boost Your SEO
Social media channels such as LinkedIn can positively impact your website’s SEO performance and boost your Google search rank, yet many recruiters silo SEO and LinkedIn or other social media marketing instead of seeing them as two parts of the same holistic ecosystem. Your LinkedIn page can be a valuable ally to your overall SEO.…
Read MoreWhen Social Media Fails, a Website Prevails
On October 4, 2021, time stood still. Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…
Read MoreLinkedIn vs Facebook: Targeting for Recruiters
In your mind, you can picture who you want to see your social media ad, but you may not be quite sure how to target them. Fine-tuning your ability to place your message in front of the right audience when they’re motivated to act is as important as the content you’re sharing. Create the ideal…
Read MoreThe Five Types of Recruiters on LinkedIn
LinkedIn is a great tool for recruiters, employers and candidates. It allows for people to make strong personal and professional connections, and it’s an effective resource for showing your unique skills. For recruiters, it can be an excellent way to connect with potential candidates. That being said, you’ll also find a number of unique personalities…
Read MoreHow to use Clubhouse: Recruiters edition
The new, invite-only audio social media app Clubhouse has been making waves across many industries and if you haven’t had a chance to check it out, don’t feel bad; invites are at a premium and the app is still only available for iOS devices. But one thing is certain, Clubhouse is for recruiters! Need a…
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