LinkedIn Updates: Thought Leader Ads and Algorithm Shifts

LinkedIn Thought Leader Ads and algorithm updats

LinkedIn continues to evolve and introduce new features and updates to enhance the platform’s effectiveness for recruiters. Today, we’re exploring the recent updates and offerings on LinkedIn that can help recruiters leverage the platform’s potential to connect with professionals, elevate their brand and attract top talent.  Introducing Thought Leader Ads for Great Visibility  Perhaps the…

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Guest Posting in 2023: 10 Tips for Recruiters to Increase Brand Awareness

As the year continues and evolves, it's essential to adapt your guest posting approach to align with the latest trends and best practices.

In the ever-evolving digital landscape, building brand awareness is crucial for recruiting firms and individuals alike. One effective strategy that continues to stand the test of time is guest posting. By contributing high-quality content to established publications and authoritative websites, you can expand your reach, showcase your expertise and amplify your brand’s visibility in 2023. …

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New LinkedIn Features Recruiters Should Definitely Know

new linkedin features

New LinkedIn features have officially rolled out! With its range of advanced tools for publishing and building community, LinkedIn Pages give recruiters and staffing firms the chance to communicate their purpose, values and offerings.  New LinkedIn Page features are always available to help organizations maximize their online presence. Learn how you can make the most…

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Put your recruiting content where it needs to be

Put your business-related content where it needs to be

Where do you consume your recruiting content? Maybe more importantly, where do your potential clients consume theirs?   We live on the edge of the digital information singularity, where our ability to consume all forms of media is only outstripped by our ability to produce so much content that we could never hope to get close…

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r/recruitinghell: How recruiters can avoid becoming a horror story

r/recruitinghell: How recruiters can avoid becoming a horror story

Recruiters of the world, you’re facing a serious issue: you don’t really have the greatest reputation. And, no, it’s not in a cool, bad boy type of way.  It’s more of a “you don’t care about your candidates and you’re rude” type of way. Or maybe you’re lazy. Or just plain unbearable. Before you start…

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What is going on with Facebook Jobs?

What is going on with Facebook Jobs?

The year is 2022. The weather is cold and bleak. You’ve just been delivered some devastating news: Facebook Jobs is shutting down. Take a moment if you need to. Okay, it’s not that devastating—recruiters still have LinkedIn, job boards, Indeed and a plethora of other options. But it does mean that we’re losing a tool…

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9 Paid Media Mistakes to Avoid

We’ve gathered nine potential paid media mistakes to avoid when setting up digital ads for your recruiting firm.

Remember the good old days when paid media was easy? You chose your keywords, set your bids, drafted your ad copy and tweaked as needed. But somewhere over the years, paid advertising platforms have become more and more complex, leaving more room for potentially costly errors. We’ve gathered nine potential paid media mistakes to avoid…

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Complete your branding: Update social when you launch a new website

You went through the hard work of creating a new website, but now it's time to update your social media branding to match your new site.

You went through the hard work of creating a new website, perfecting each line of copy and every single image. It’s now time to launch this site to the public, and see those leads flood in! But wait, have you updated your social media branding to match your new site? Chances are, the answer is…

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5 LinkedIn Strategies to Boost Your SEO

Your LinkedIn page can be a valuable ally to your overall website SEO. Here are five ways the two can work together to maximize your efforts.

Social media channels such as LinkedIn can positively impact your website’s SEO performance and boost your Google search rank, yet many recruiters silo SEO and LinkedIn or other social media marketing instead of seeing them as two parts of the same holistic ecosystem. Your LinkedIn page can be a valuable ally to your overall SEO.…

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When Social Media Fails, a Website Prevails

When Facebook went down, were connections able to find you online? Having a website for your recruiting firm has never been more necessary.

On October 4, 2021, time stood still.  Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…

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