Written Content

Blogging is an inexpensive way for recruiters to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients and candidates. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies…

You may have heard the commonly used marketing phrase coined by Bill Gates, “Content is king.” This was true when he said it in 1996, and it’s still true today. But what is “content” and how can a company use content writing to its advantage?  What is content writing?  Content writing is the process of…

Corporate blogs serve multiple purposes for recruiting and staffing companies. Creating well thought out and industry-specific articles can help recruiters make more organic connections with clients and regularly adding content to your website is a way to help boost your SEO. But what should you do when those blog posts get old?  Do you delete…

Hello, my name is Sam, and I love the Oxford comma.  All my life, I’ve been taught to use this punctuation to glue three or more things together in a sentence to ensure everything makes sense. I didn’t really question this until I started working for Recruiters Websites, where we most often follow AP (Associated…

Hi. I’m Cole and this is a blog about blogs. I work for Recruiter’s Websites. I’m a copywriter. I write about recruiting, marketing, the state of the world today. I talk to you directly through this blog. A recent Hubspot Marketing Report found that 60 percent of those surveyed read blogs. That is a lot…

Ghostwriting for recruiters—what does it really mean? The term ghostwriting can be a bit confusing at times because the word itself is a bit misleading. As exciting as it would be to have a ghost writing all your content, that isn’t what is happening—well, at least not per se.  What is ghostwriting?  Simply put, a…

Last week we talked about digital marketing and how the umbrella term covers more aspects of marketing than most realize. This week, we are focusing on content marketing and how having unique content can help you engage and interact with your target audience to enhance your recruitment efforts. So let’s take a moment and break…

We’ve discussed the vital components missing in your recruitment website’s content. You like many recruiting and staffing agencies are vying for that coveted first page. Maybe you pore over SEO books and articles. Maybe you even attend seminars and conferences that have a focus on digital marketing. What is important is that you never lose…