Written Content
Marketing to Passive Candidates: Adding AI to Your Recruiting Tool Set
In a hiring market rife with talent shortages, marketing to passive candidates is crucial. With the advancement of artificial intelligence (AI) in recruiting strategies, recruiters are now armed with an impressive tool to engage candidates who aren’t actively looking for a career change. A passive candidate is a professional who isn’t actively seeking a new…
Read MoreDownsides of AI in recruiting: A practical approach
Artificial intelligence (AI) is a rapidly growing technology that has transformed many industries, including recruitment. AI has been integrated into the recruitment process to assist HR teams in identifying and hiring the most qualified candidates. While the use of AI in recruiting has many benefits, including increased efficiency and reduced bias, there are potential cons…
Read MoreWhy your recruiting business should blog
A lot of our clients say the following when we bring up the blog—we don’t have time, we can’t be consistent with it, or we’re not writers. These are all valid considerations, but collectively or separately they are not good enough reasons to discard this tool for all the potential good it can do for…
Read MoreBenefits of Blogging for Recruiters
Blogging is an inexpensive way for recruiters to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients and candidates. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies…
Read MoreShould I Hire a Content Writer?
You may have heard the commonly used marketing phrase coined by Bill Gates, “Content is king.” This was true when he said it in 1996, and it’s still true today. But what is “content” and how can a company use content writing to its advantage? What is content writing? Content writing is the process of…
Read MoreOld blogs: To delete or update, that is the question
Corporate blogs serve multiple purposes for recruiting and staffing companies. Creating well thought out and industry-specific articles can help recruiters make more organic connections with clients and regularly adding content to your website is a way to help boost your SEO. But what should you do when those blog posts get old? Do you delete…
Read MoreIt’s Comma Sense: Oxford vs AP Style
Hello, my name is Sam, and I love the Oxford comma. All my life, I’ve been taught to use this punctuation to glue three or more things together in a sentence to ensure everything makes sense. I didn’t really question this until I started working for Recruiters Websites, where we most often follow AP (Associated…
Read MoreHitting 3 Birds with One Stone: Effective Marketing through Blogs
Hi. I’m Cole and this is a blog about blogs. I work for Recruiter’s Websites. I’m a copywriter. I write about recruiting, marketing, the state of the world today. I talk to you directly through this blog. A recent Hubspot Marketing Report found that 60 percent of those surveyed read blogs. That is a lot…
Read MoreDespooking ghostwriting for recruiters
Ghostwriting for recruiters—what does it really mean? The term ghostwriting can be a bit confusing at times because the word itself is a bit misleading. As exciting as it would be to have a ghost writing all your content, that isn’t what is happening—well, at least not per se. What is ghostwriting? Simply put, a…
Read More5 Recruiting Blogs You Should Be Reading Now
Recruiting is an industry that is always evolving and facing new challenges. Regardless of the industry for which you recruit, technology, market trends and hiring criteria are constantly developing. When you’re in need of new tips, there are some great recruiting blogs you can use as a reference. Here are some of our favorites: The…
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