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Thoughts on ice: How something that was once a luxury is now an essential
This is a blog about digital marketing—I promise. For search optimization purposes, let’s say digital marketing for talent acquisition, but realistically it can be for any business or organization or nonprofit, big or small or in between. We are all living in a crazy, whack-a-do diverse online ecosystem now, defined by complexity and a high…
LinkedIn Updates: Thought Leader Ads and Algorithm Shifts
LinkedIn continues to evolve and introduce new features and updates to enhance the platform's effectiveness for recruiters. Today, we're exploring the recent updates and offerings on LinkedIn that can help recruiters leverage the platform's potential to connect with professionals, elevate their brand and attract top talent. Introducing Thought Leader Ads for Great Visibility Perhaps the…
A Deep Dive into Original Content Creation for Recruitment Firms
In the high-stakes recruitment arena, forging a strong, unique presence is more than just a goal—it's a necessity. Recruitment firms looking to transcend their competition must invest in original content creation. This practice, coupled with strategic marketing tools and professional marketing agencies' expertise, leads to unparalleled success. The Unmatched Power of Original Content Original content…
Guest Posting in 2023: 10 Tips for Recruiters to Increase Brand Awareness
In the ever-evolving digital landscape, building brand awareness is crucial for recruiting firms and individuals alike. One effective strategy that continues to stand the test of time is guest posting. By contributing high-quality content to established publications and authoritative websites, you can expand your reach, showcase your expertise and amplify your brand's visibility in 2023. …
Summer Reading List: 6 New Books for Recruiters to Read in 2023
As the warm summer breeze fills the air, it's time to swap out our work desks for cozy beach chairs and dive into some captivating books. For recruiters, the summer season presents an excellent opportunity to take a break from the daily hustle and immerse themselves in inspiring and thought-provoking literature. Whether you are a…
Making Headlines: 10 Newsworthy Reasons to Write a Press Release for your Recruiting Firm
In today's digital age, where information is abundant and attention spans are fleeting, grabbing the spotlight can be a challenge. Enter the press release, a powerful tool that can elevate your firm's visibility and reputation. This strategic communication method can help your recruiting firm build credibility, generate media coverage and engage your target audience. But…
The Camouflage of generalization: Destroying your brand identity and why that’s bad.
Brand identity must be maintained. Let’s just start with that. As we look upon the coming horde of content creation—intensified by the perpetuation of large language “AI” iterations and potential entities—in awe at the sheer amount of it all, we must consider what is next or what is now, even. “But, I am me, and…
Unlocking Growth: Supercharge Your LinkedIn Company Page with Invitation Credits
In today's digital age, LinkedIn has become the go-to platform for professionals to connect, network and discover new opportunities. As a recruiter, harnessing the power of LinkedIn is crucial for expanding your professional network and reaching potential clients and candidates. While a strong personal LinkedIn profile is essential, a well-optimized LinkedIn company page can take…
Marketing to Passive Candidates: Adding AI to Your Recruiting Tool Set
In a hiring market rife with talent shortages, marketing to passive candidates is crucial. With the advancement of artificial intelligence (AI) in recruiting strategies, recruiters are now armed with an impressive tool to engage candidates who aren't actively looking for a career change. A passive candidate is a professional who isn't actively seeking a new…
10 Ways to Optimize Your Recruiting Website in 2023
As we continue to forge a path through 2023, the recruitment landscape is constantly evolving. With more candidates searching for jobs online, it's important for recruiters to optimize their websites to ensure it attracts and engages top talent. Here are 10 things recruiters can do to optimize their websites in 2023. 1. Mobile Optimization With…