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What is going on with Facebook Jobs?
The year is 2022. The weather is cold and bleak. You’ve just been delivered some devastating news: Facebook Jobs is shutting down. Take a moment if you need to. Okay, it’s not that devastating—recruiters still have LinkedIn, job boards, Indeed and a plethora of other options. But it does mean that we’re losing a tool…
A Logo Lookahead: Logo Design Trends for 2022
Branding is essential to every business. It is that all-encompassing necessity that shows your audience just who you are and what you do. It requires research, dedicated thought, consistency and, of course, a logo. No brand is complete without establishing a logo to use across all platforms and within all messaging. As we move into…
9 Paid Media Mistakes to Avoid
Remember the good old days when paid media was easy? You chose your keywords, set your bids, drafted your ad copy and tweaked as needed. But somewhere over the years, paid advertising platforms have become more and more complex, leaving more room for potentially costly errors. We’ve gathered nine potential paid media mistakes to avoid…
8 Signs It's Time to Redesign Your Website
The reality of having a website is that once enough time passes, you have to redesign that website. It doesn’t matter how much time or money you originally spent on your site, a redesign is inevitable. Design trends change, companies change hands, new lines of business become popular. The reasons for undertaking website redesign vary…
Optimizing Your Site for Voice Search
“Hey Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but recruiting websites could be doing more to optimize for searches from voice users. …
Complete your branding: Update social when you launch a new website
You went through the hard work of creating a new website, perfecting each line of copy and every single image. It’s now time to launch this site to the public, and see those leads flood in! But wait, have you updated your social media branding to match your new site? Chances are, the answer is…
5 LinkedIn Strategies to Boost Your SEO
Social media channels such as LinkedIn can positively impact your website’s SEO performance and boost your Google search rank, yet many recruiters silo SEO and LinkedIn or other social media marketing instead of seeing them as two parts of the same holistic ecosystem. Your LinkedIn page can be a valuable ally to your overall SEO.…
Ghosting Problems: Who Ya Gonna Call?
So, how does ghosting and recruiting relate to … well we can’t really say the name of the movie or we’ll get a copyright strike, so let's just say they are the busters of ghosts and other ectoplasmic entities. “Are you the Keymaster?” I have no idea what you are talking about, lady. Ghosting problems…
Custom Means Custom: The Website of Your Dreams
One of the first things, often the very first thing, a potential customer will do when they learn about your business is to search for it online. Where provided that you’ve done a good job with SEO, they’ll find your website. There’s no second chance at a good first impression, so if the first thing…
When Social Media Fails, a Website Prevails
On October 4, 2021, time stood still. Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…