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Guest Blog: Six Ways to Improve Candidate Recruiting by Steve Finkel
Success is taking advantage of opportunity. And for our industry, now is the time! Historically, the best times in our industry come in the immediate aftermath of a recession. This happens for two reasons. First, a resurgent market yields a greatly increased demand for products and services. This increased business requires new hires. Further, we…
What is a Lead Magnet?
You might have heard of a “lead magnet,” or you may have clicked on one without realizing what it was. But what makes a good lead magnet, and how can you use them to your firm’s advantage? What is a Lead Magnet? A lead magnet compels visitors to visit your site to exchange information, like…
Personal Branding with Adam Conrad
Personal branding is a buzzword that’s hot right now. You see it all over LinkedIn, you hear about it in webinars, you read about it in newsletters. But what is personal branding, and why is it important for recruiters to brand themselves as individuals? What is Personal Branding? Personal branding is the conscious and intentional…
LinkedIn vs Facebook: Targeting for Recruiters
In your mind, you can picture who you want to see your social media ad, but you may not be quite sure how to target them. Fine-tuning your ability to place your message in front of the right audience when they’re motivated to act is as important as the content you’re sharing. Create the ideal…
Benefits of Blogging for Recruiters
Blogging is an inexpensive way for recruiters to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients and candidates. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies…
Web Design vs Web Development: What’s the Difference?
Web design vs web development, what’s the difference? Both terms tend to become interchangeable when describing the website building process, but they are definitely not the same thing. While there are some firms, like ourselves, that have designers who can develop and developers who can design, that isn’t always the case, so it’s important to…
The Big Shift: What it means to recruiters
What is the big shift? The entire country—I mean, realistically, the entire world—just hit a lite version of an economic and social reset button. You hear conversations—yes, folks are having those face-to-face interactions again—where you get the sense that people are staring at the future with a bit of apprehension, if not full-blown fear. Human…
The Importance of Complete, Effective Feedback
“What do you think of this?” “It’s good.” Ugh. What a frustrating answer. Maybe even the most frustrating answer. Other top contenders include: “It’s bad.” “I like it.” “I don’t like it.” “It’s fine.” You get the gist. As a content creator, giving and receiving feedback is one of the most important parts of my…
The Five Types of Recruiters on LinkedIn
LinkedIn is a great tool for recruiters, employers and candidates. It allows for people to make strong personal and professional connections, and it’s an effective resource for showing your unique skills. For recruiters, it can be an excellent way to connect with potential candidates. That being said, you’ll also find a number of unique personalities…
How to Create a Website Google Loves
What’s the point of having a website if Google doesn’t love it? After all, Google is consistently the number one search engine across the globe, and research shows that roughly 70 percent of all job hunts start with a Google search. Why shouldn’t your firm show up in the top results? Creating a website that…